Microsoft Dynamics CRM vs Salesforce
Salesforce has won over the market with its industry standards and big giant clients while Microsoft owned its place in the Enterprise CRM suite. Both CRMs claim to be feature-rich, robust, flexible and customizable. Although they are both strong market players, there are a few differences that set them apart. Here is a comparison guide on their strengths, weaknesses and market positioning, from customer experiences, reviews, ratings and product functionality:
1. Flexibility
Since Microsoft’s CRM is developed with common languages like HTML, Java and .Net, their customization cater to individual needs without depending on any single entity or programming language. Salesforce is known for being highly customizable as well but has its limitations.
2. Cost
Considering the robust features and easy-to-use platforms, at the end of the day, enterprises large or small, look at pricing as one of the major requirements. Salesforce is known for being the most expensive CRM solution when compared to other CRMs. Microsoft Dynamics charges $65 per user per month while Salesforce charges $125 per user per month. While salesforce offers automation as their main feature, Microsoft offers much more for a cheaper rate.
3. Deployment and OS
Microsoft Dynamics CRM can be deployed both on the Cloud and On-premise as well while Salesforce CRM can only be deployed on the cloud. Both CRMs are supported by Windows, Linux and Mac OSes and can be operated on Android, iOS and Windows mobile platforms as well.
4. API used
Salesforce uses Web Service API while Microsoft Dynamics uses SOAP API and comes with an Office 365 suite as well.
5. Marketing
Both CRMs require additional tools for Marketing automation. Salesforce Marketing Cloud encourages marketing managers create campaigns and build relationships with customers. Microsoft introduced MDM (Microsoft Dynamics Market) that gives users an in-depth analysis of customer data and provides automated multi-channel marketing campaign facilities as well.
6. Customer Support
Salesforce offers phone support and training as well, with various certifications for each upgradation introduced. Microsoft has a more robust consultant network with a lot of certified partners around the world who provide support and training at reasonable rates.
SUMMARY
Salesforce keeps customer data in the cloud and provides a more traditional way of managing data and customizing features. Microsoft Dynamics CRM provides a cheaper plan and allows on-premise deployment, giving a better programming platform as well. Both CRMs have their pros and cons, hence choosing the right CRM software varies from one business to another.
