10 Best Customer Experience Management Software in UK

Customer experience software serves as a platform for the entire organization. Most customer-focused businesses use marketing, service, sales, and commerce cloud software to optimise customer interactions throughout the customer lifecycle. A fantastic customer experience is critical for the long-term growth of any company. A positive customer experience increases loyalty, improves customer retention, and promotes brand advocacy. Customers, not sellers, now wield power. Customer experience management is the discipline of understanding customers and implementing strategic plans to enable cross-functional efforts and a customer-centric culture in order to improve satisfaction, loyalty, and advocacy. 

Customer experience management is a set of marketing strategies and technologies focusing on customer engagement, satisfaction, and experience. Qualitative insights are provided by unifying relationship data across the entire customer lifecycle and prioritising customer experiences. Customer engagement is prioritised in order to increase profitability. Below you can see about the best customer experience management software UK:

1.Freshdesk

Freshdesk is a cloud-based helpdesk system that provides robust solutions for customer service. Freshdesk unifies conversations from email, phone, web, chat, and social media, allowing you to resolve issues across channels quickly. Freshdesk also automates workflows, provides convenient self-service options, manages SLAs, and generates reports. It simplifies every experience and put customers back in control by providing the support they expect through their preferred channel. 

Give agents more context and automation to help them understand customer needs and recommend the best next step. Deliver outstanding customer service promptly. With the NEO platform, their customers achieve service productivity gains in less than three months and innovate more quickly. They will give the best, most intuitive support possible across all channels. Understand customer needs ahead of time in order to provide excellent service the first time. Agents can quickly resolve customer inquiries with workforce automation and knowledge from a single, unified platform.

Features

• Ticketing made easy
• Resolving issues together

2.Medallia

Medallia, the pioneer and global leader in experience management and engagement, empowers everyone from the frontline to the C-Suite with actionable insights that keep customers returning, spending more, and evangelising your organisation. Their cloud-based platform collects and analyses the full range of solicited and unsolicited feedback data, providing intelligent insights to help guide employees’ daily decision-making. Organizations of all sizes want everyone from the frontline to the C-Suite to be customer-aware and empowered to create experiences that keep customers returning and spending more.

. Capture and analyse signals, forecast behaviour, and design experiences that keep customers coming back for more. It will capture signals at any point along the customer journey by combining experience and operational data. Capture the customer’s voice through frontline employees by allowing them to provide feedback, ideas, and suggestions on the customer experience.

Features

Feedback management

Customer segmentation

It acts as a collaboration tool

3.Intercom 

Intercom is the engagement operating system, and it is an open channel between the customer and the business that is in the product, in the moment, and on their terms. It breaks down silos, unifying data and systems to create an ongoing dialogue that allows businesses to capitalize on every opportunity. Increase satisfaction and retention by bringing new customers up to speed with helpful messages and tours from within your product. You will increase feature adoption, event registrations, and other metrics. It sends in-context surveys to your customers to collect information about what they are doing on the web, mobile, or in your app. Then, automatically, put those insights into action.

Features

• It allows you to view customer history
• It can import or export data

4.Canny 

Capture, organize, and analyze product feedback in one location to help you make better product decisions. Prioritize feedback, create a roadmap, and use a built-in changelog to close the communication loop. Tool for managing customer feedback improves your products based on customer feedback. Capture, organize, and analyze product feedback in one location to help you make better product decisions. Canny is a web-based platform that assists business for collecting and analyzing customer feedback. 

Its built-in changelog supports custom labels and markdowns, allowing teams to announce product updates in a personalized manner for increased engagement. Teams can gather feedback from various sources and organize it into groups to make informed decisions. It also provides tailored offerings to meet the needs of individual users. Collect customer feedback from multiple sources in one location. Create a standardized data collection process for the entire team.

Features

• Feedback Management
• Roadmapping
• Communication

5.VideoAsk 

You can have one-on-one, asynchronous conversations with customers using VideoAsk. It is the ideal way to put a face to a name, establish trust, and forge personal connections on a large scale. With a personal, guided video tour, you can put customers at ease immediately and get them to use your product. Create a voice-driven chatbot that reflects your personality. Respond quickly to common customer inquiries and provide the correct answer at the right time. When someone clicks for help, the VideoAsk widget floats to the bottom of your site and activates. Customers are thus greeted warmly and given the information they require without leaving the page.

Features

• Engage more customers in the personal way
• Customer segmentation
• Human handover

6.Zoho CRM

Zoho CRM provides a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service, and Inventory Management in a single business system for small to large-sized businesses. Zoho CRM is appropriate for companies of all sizes. With Zoho CRM, you can sell smarter and faster. You can get the most out of your customer-facing teams with robust automation, comprehensive analytics, personalised solutions, and other features.

Sign up and get started quickly in the enterprise CRM market’s fastest implementation. Engage with customers through the appropriate channel, at the proper time, and with the appropriate message. Use omnichannel presence, segmentation, KPIs, predictive intelligence, and other tools to deliver personalised experiences that inspire loyalty.

Features

• Client tracking
• Appointment management
• Appointment scheduling

7.Iterable

Iterable is a growth marketing platform that enables you to send personalised messages across multiple channels at scale. It creates promotional campaigns to attract prospects, welcome campaigns to nurture new users, re-engagement campaigns to convert existing customers, and customer loyalty campaigns to keep them. Iterable allows you to create campaigns for each buyer journey stage, ultimately increasing customer engagement across multiple channels. Everyone is looking for growth marketers in consumer companies such as E-commerce, entertainment, delivery, education, and recruiting.

The adaptable data model of Iterable allows for data ingestion from virtually any source, so you never have to worry about having irrelevant content. The platform supports data forwarding to third-party integrations via APIs and webhooks. It will assist you in sending highly personalised and targeted messages to your customers. Data-driven segmentation, workflow progression, and dynamic content delivery ensure that each letter is tailored to the current experience of each individual.

Features

• Campaign management
• Dynamic content
• Marketing automation

8.Annex Cloud 

Annex Cloud has been the market leader in customer engagement solutions transforming the customer experience for over ten years. Their cutting-edge loyalty, referral marketing, and user-generated content solutions keep your customers interested. With full-featured omnichannel capabilities, these solutions allow you to engage your customers wherever they are. You can keep them coming back by offering rewards, referrals, brand advocacy, and other incentives, whether online, in-store, or both. Customer retention and loyalty are critical in retail, manufacturing, hospitality, food and beverage, healthcare, education, and other industries.

Consumers today want more than just transactional relationships with brands. Companies that create one-of-a-kind, relevant engagement across their customer’s preferred channels foster emotional bonds that drive growth. Contests and customer loyalty can seamlessly combine like any other Annex Cloud solution. To increase participation and customer acquisition, offer loyalty points as a prize for contest entries.

Features

• Loyalty program
• Loyalty cards
• Activity tracking

9.Survey Sparrow

Survey Sparrow enables you to convert surveys into conversations. Survey Sparrow’s conversational interface allows users to create and share highly engaging, mobile-first surveys that provide a chat-like experience. Survey Sparrow recurring surveys will enable you to send surveys at regular intervals to gauge the pulse of your customers or employees. Survey Sparrow allows you to easily share your surveys across web, mobile, social, and E-mail to efficiently collect feedback from your targeted audience. It assist businesses of all sizes in better engaging with their stakeholders, improving their experiences, conducting periodic surveys, gaining insights, and steering business growth.

Features

• Pulse surveys
• Skip logic
• Performance Metrics

10.Livechart

LiveChat enables immediate communication with website visitors and prompt resolution of their questions or concerns. It also allows you to track your visitors and send personalised messages based on criteria such as the number of pages visited or time spent on the website.

Companies from all industries use LiveChat. It is used by startups, small and medium businesses, and enterprises in their day-to-day customer service duties. Customers can initiate a conversation with you anytime while browsing your website. With a ticketing system, you can provide customer service at any time of day or night.

Features

• Customer segmentation
• Customizable dashboard
• Microlearning

Parting words

Thus the above details are about the best customer experience management software in the UK. You will have a better relationship with your customers if you have this type of software, and it will help you take your business to the next level.