Creating online courses is one of the effective ways to reach your students and make an additional income. Moreover, the COVID-19 pandemic has compelled educators across the world to deliver classes online. If you have recently moved to the world of online teaching, you might be encountering creating online courses for the first time. Curious to learn how to sell online courses fast and hassle-free? 

You have to come to the right resource; here are five excellent tips to creating your online course, yes the successful one.

Gather all learning materials to teach your course

The organization is the key to creating successful online courses that actually sell. Don’t make the mistake of creating content from scratch. Just repurpose the already existing content. Make sure not to replicate your content that is present elsewhere online. Before you start, collect all the resources from the classes you have taught. Gather them in a file on your computer for easy access. This includes all notes, lectures, online resources, references, quizzes, assignments, etc. Taking enough time to gather and organize your content is really important as it would prove helpful and time-saving later on.

Pick the right niche to create the course topic

When looking for the right subject for your online courses, pick the niche where you have valid expertise and teaching experience. Then identify the areas where you can help your target learners to solve a problem or master a skill set. It would help if you also think about how you will be converting your knowledge and skills into the online course. If you are not well versed in creating multimedia content, you must consider explaining your points through texts, images, or infographics. Or you can consider offering live classes as a part of your online course to interact directly with your students. 

Marketing your online course

The more effort you put into marketing activities, the more successful your online course would be. How you market your course is highly related to your subject and you as an educator. The exact marketing strategy will significantly depend on the preferences of your learning community. To reap the best outputs from your marketing activities, consider creating a diverse marketing strategy. 

Create emails and blog posts announcing your courses to your learners. Once you start getting signups for your online courses, you could ask your learners to leave reviews and testimonials. Social proof from students who have completed the courses is one of the best ways to spread the word about your online course and get more sales. 

Get your course on the right platform

Hosting your online course on the right platform is critical for its success. Once you make the course topic and content ready, it’s time to make it available for students to access quickly. One way is to use online course platforms like Udemy to make things easy for course creators. However, these platforms lack control over the course you create and the revenue you generate. Suppose you want to offer a personalized learning experience for your students and more control over selling your courses. In that case, the best way is to use professional online tutoring software to build your tutoring website. You can create your own brand, build an audience, and make much more income by creating and selling online courses.

Focus on enhancing the visual appeal

Online courses must be simple, organized, and interactive to make them appeal to your target audience. Adding visual content that is both interactive and engaging to learners is a critical element of any successful course. Adding just plain text would be boring for learners and won’t engage them in a way you expect. To make your online course appealing, consider adding slideshows, infographics, videos, worksheets, quizzes, etc., to liven your course. Not only would your learners be impressed by the visual content, but they will also have a fun learning experience. 

Components of a successful online course

Now that you know the tips on how to create an online course let’s explore the components that make an online course successful. 

Engaging and challenging

An online course is much more than pieces of information. An excellent online course must invite learners to engage and motivate them to contribute their efforts. A good online course also challenges students to improve their skills and knowledge. Keep the visual appeal of your online course in mind to make your course more interesting and engaging. 

Involves practice

An excellent online course involves students and encourages them to be involved in it rather than just reading and viewing videos. A creative online course will offer students opportunities to apply what they have learned from the course. It must also involve practice sessions and assignments where students can practice what they have learned. 

Hold students accountable

One primary reason most students won’t complete the courses is that they lose sync with the course schedules. As an educator, you must put in efforts to encourage your students to complete the course they have enrolled for. Offer timely reminders to your students to remind them to finish the coursework. A simple email can work as a great reminder and a motivation to your students. Your students will appreciate it if you care for their progress and success, building a valuable relationship. 

Promote self-assessment

Online courses must include self-assessment methods to gauge the progress of students towards eLearning objectives. Use online tools to encourage self-assessment and encourage students to communicate with tutors and their peers. 


Creating an online course is not hard, but creating a successful online course that sells is challenging. By focusing on the important elements that make up an excellent online course, you can create your very first online course and make an impact on your target audience.  

You can also use your online courses to reach more learners, build a broader audience, and create new revenue streams. Initial results might not match your expectations. But that’s okay; you are already in the game and helping your learners with your online course. Experiment with new approaches, refining your courses based on the feedback of our learners and your objectives. Roll with it, and within no time, you would become an expert in creating successful online courses.