Growing a large audience can seem tricky, but with quality content and a great marketing strategy you’ll have a large, loyal audience in no time. Read through these 5 ways to not only improve your content quality but to reach a wider audience while you’re at it:

1.    Improve SEO

The first step to optimized content is a strong content marketing strategy. Do research to make sure you understand your audience, not just what they want to see and consume but also how they will get to this content. Do research on keywords and related subjects to link your content to. Include lots of keywords in your content to improve the chances of your content appearing in audience searches and increase the reach of your pages.

Of course, there are several ways to drive traffic to your content, Search Engine Optimization (SEO) is one of the most important and useful. SEO helps people to find your content and therefore helps to increase your growth a lot faster than without it.

However, good content and SEO work together to reach a wider audience. If your content isn’t SEO-optimized enough, your search engine rankings will be low, and you’ll be less likely to expand your online presence.  

Given this circumstance, it’s important to create SEO-friendly content to improve its quality and your overall SEO efforts through the following: 

  • Headlines: Use headlines properly so Google can easily understand the content topic.  
  • Longer Articles: Since Google opts for longer pieces, you must optimize your lengthy posts. But in doing so, you must break lengthy content by using lists, bullet points, and subheadings to improve readability.  
  • Links: Add quality links to your content for optimization. They can help search engines recognize the relevance of your website content, improve its search engine rankings, and connect to a broader audience. 

Having good content quality is also about optimizing it for search engine rankings. When you have SEO-optimized content, Google will recognize it and rank it highly on major search engines. Consequently, you can improve your audience reach.

2.    Publish your content in a variety of formats

Make sure to publish your content in a variety of formats in order to reach the widest audience possible. People enjoy consuming content in different ways, so if you publish regular blog posts and post video content regularly, you are reaching a much wider audience through a variety of formats. Repurposing your content for a variety of formats can also help to improve your content Return on Investment (ROI), since you only must do the research once for each group of content.

Make sure that you make use of access services such as the one available from Red Bee Media to make your content as accessible to as many people as possible. These services include vital access points such as audio description, subtitling and sign language translation. Working to make your content accessible ensures you can reach your maximum audience potential.

3.    Make your content well-researched and original

Where you can, publish well-researched and original content. Building your reputation as a content creator who is original and accurate can be incredibly helpful for growing your audience as well as gaining a loyal following. It also improves the likelihood of other sites linking to yours as a reputable source.

If you don’t have a big enough budget to include regular original research as well as infographics and graphs, reference other people’s original research (and give credit!) and give your opinions and thoughts on it to add something new to the conversation.

On the other hand, when creating well-researched and original content, you shouldn’t forget what your business wants to achieve with your content creation efforts. For example, if you’re running a SaaS business, you probably want to see returns on investment from the content you produce.  

As such, it’s essential to write well-researched content which expresses SaaS product and domain expertise through it. You can do this by interviewing people inside your company with knowledge to speak on the topic and convey how your products are distinguished.  However, if you need professional help creating well-researched and original content, it’s best to work with a company specializing in content marketing for SaaS. This way, you can ensure your content reaches more audiences and provides ROI for your business. 

4.    Publish lots of content

No matter the industry you are in or the type of content you are creating, the best way to increase traffic and reach is to publish lots of content.

The more content you have out there, the more opportunities there are for your site to be linked to by other sites, attract search engine traffic, and sharing across a variety of platforms.

5.    Promote your content

Promoting your content is vital to growing your audience. Nobody will read content that they can’t find or don’t know about! Make sure to post each new piece of content on social media as soon as you publish it. Additionally, make sure to post over a variety of different social media platforms, as platforms like LinkedIn will reach a different audience than one such as TikTok or Instagram.

Where possible, send out regular emails to your audience to promote new content, and update people on everything new going on with your brand.

Create regular quality content by improving your SEO, researching well and publishing original content consistently. Remember to promote your content across a variety of channels and publish in multiple formats to reach the widest audience you can.