A newsletter is a tool used by organizations and businesses to share valuable and relevant information with their network of prospects and customers.
This is an effective tool in terms of boosting your brand image and encouraging more sales. In fact, did you know that 81 percent of B2B marketers say email newsletters are their most used form of content marketing? This statistic alone shows why you need to get on board!
However, with open rates only standing at 22 percent, you need to do everything in your power to wow with the newsletters you send to your clients. This is where a rocking newsletter template comes into play.
If you have a sleek, stylish, and organized template, it will help to ensure your branding is on-point and that the viewer naturally looks at the most important elements and enjoys their reading experience. You can click here to see some great examples to give you a better understanding.
But how do you create newsletters like those yourself? Well, you will need to have an easy-to-use and cutting-edge piece of software that enables you to create your own newsletter templates and store them for use in your marketing campaigns.
To give you a helping hand, we have put together a list of the top tools to design a rocking newsletter:
There is only one place to begin when designing stylish emails that convert, and this is with Flodesk. Flodesk enables you to create email newsletters that look amazing on any device. You can use one of their many templates, or you can create your own from scratch.
What we love about Flodesk is that it has been created with conversions in mind. So many business owners and entrepreneurs create emails that may look great but have low conversion levels. This is because they have not optimized the design and content effectively. With Flodesk, this is something you do not have to worry about.
Email forms are fully responsive, enabling you to grow your list and create email newsletters freely without ever being held back.
To make your life easier, you can connect Flodesk with all of your favorite apps, including the likes of Instagram, Zapier, Shopify, WordPress, Sheets, and much more.
There is also the possibility to try before you buy with Flodesk. You can make the most of a 30-day free trial, without needing to input your credit card details. You will be able to access all of the features so you can determine whether or not this is the right platform for you.
You can also leverage powerful features, such as automatically resending emails to subscribers who did not open your first email within a specified period of time. So, not only can you design impressive emails, but you have everything you need to supercharge your marketing efforts.
Another tool that you may want to consider for all of your email marketing requirements is Moosend. This is a great option for beginners. It is incredibly easy to use, with no technical skill required. Moosend is well-rounded and affordable.
The email editor makes it easy for you to create custom email newsletters for your brand by using interactive elements like images and videos. Alternatively, you can get started right away by picking one of the many readymade templates that are available in the template library on the platform.
This newsletter software also comes with subscription forms and landing pages to increase your lead generation efforts. You can also continue to improve your marketing efforts by making the most of analytics and detailed reports, ensuring all of your future decisions are driven by meaningful data.
Last but not least, Moosend also enables you to make the most of automation so you can drive more conversions.
If the first two options are not right for you, Mailjet could be just what you need. Mailjet provides email marketing solutions for quick-moving teams, providing large businesses with exceptional scaling capabilities.
One of the most appealing things about Mailjet is that you are going to be able to create dynamic content that is personalized to suit the person receiving the email based on specific types of data, such as their location or name.
If you work in an environment whereby a team of people works on newsletters and reviews them together prior to sending, the collaborative nature of Mailjet makes it a good choice. It is easy for a number of employees to work on one newsletter at the same time. Members can easily suggest edits and work together to ensure the best results.
Aside from this, the newsletter tool offers a powerful API solution for engineers to build on their email platform. So, you can have the ultimate customization if you do have the personnel in your team for this.
With a name like GetResponse, you know that this tool is going to be very much focused on converting.
What we love about this platform is just how scalable it is. There are many different features for you to make the most of. However, this tool can be as basic or as advanced as you want it to be, with everything from starter features to enterprise features, including landing pages and webinars.
You can use the hosting landing pages so that you can further capture email subscribers for your newsletter. Plus, there is a heap of different email templates for you to select from, meaning you can easily create an email that matches your brand.
GetResponse also gives you the ability to create email newsletters that look stylish and represent your brand effectively. The drag-and-drop editor is incredibly easy to use. Some of the other features we are sure you will enjoy include the A/B testing tool, campaigns creator, and segment contacts tool.
Stripo is another worthy email marketing tool. It is an email template builder that enables you to design HTML email templates, which can then be exported to your favorite email newsletter software.
If you do not enjoy working in HTML, it is also possible to switch to a more user-friendly drag-and-drop editor. In fact, you can even combine the two elements, meaning you can work on both HTML and the drag-and-drop editor at the same time.
This solution gives you access to a whole host of interactive elements to make your emails as effective as possible, including the likes of rollover effects on images and buttons. There are also many features for personalization and embedded dynamic content.
You can also access a library that consists of 1,000 pre-built email templates, as well as 1,000 pre-built modules you can use across your campaigns and more than 100,000 free stock images.
The embedded email testing tool is a great touch. This ensures you know how your newsletters are going to render across your contacts’ email clients.
The final platform that we recommend when designing an impressive newsletter is sender.net. This is an email marketing automation solution, yet you are not going to need any technical skills to get started.
This platform is perfect for any growing online business that wants an omnichannel approach. The platform comes with a powerful HTML editor for advanced users, yet if you do not have much experience, the drag-and-drop builder will be best. It’s great that you can choose between the two.
Aside from this, there are a lot of different beneficial features that are designed to ensure managing subscribers is as easy and automated as possible. You can easily collect new subscribers by utilizing the pop-ups and embedded forms that the platform provides.
Furthermore, Sender will only count unique entries when counting your total number of subscribers. This is not the case for a lot of the other email marketing tools that are out there today.
Last but not least, you can expect in-depth analytics about your email campaign when using this tool. You can really dig deep into the data so that you can discover what parts of your email marketing campaign need to be improved. This ensures that you are always moving forward and driving better results from your campaign.
Final words on designing a rocking newsletter template
So there you have it: everything you need to know about the best newsletter tools on the market today.
Most of the tools we have mentioned give you the ability to either create your own template from scratch or use one of the pre-made templates that are available.
No matter what option you go for, it is vital to ensure that there is a logical structure and that your newsletters are on brand. When someone opens one of your emails, they should instantly recognize your company, and they should enjoy reading the content on offer.