Anyone can launch their own website today; the advent of platforms like WordPress has made it easier than ever to produce a website, even if you have no knowledge of web design. However, launching a website is one thing, but getting people to visit it regularly is quite another.

Below are three simple tips that any WordPress website owner can use to drive up their traffic and solidify their user base.

Set Yourself Realistic Targets

It is always good to have a clear objective to aim for. When you are trying to increase traffic to your WordPress site, there are a number of metrics that you can use to measure how successful your efforts are. Of course, you can simply look at the raw number of users who are visiting your website every day to see if it increases. However, this alone won’t tell you how many of these new visitors are actually converting into regulars.

Decide what you want to measure and how you will measure it. This then enables you to produce more realistic targets for yourself. If you set targets that are unrealistic, you are setting yourself up for failure before you have even begun.

Define Your Target Audience

You will find it much easier to increase your traffic and to market your website more generally if you have a clear definition of your target demographic. Knowing precisely who it is that you are trying to appeal to is essential if you are going to formulate an optimal strategy for doing so.

Some website owners already have a very clear picture of exactly who their target audience is. However, if you don’t yet have a clear and granular definition of your ideal demographic, there are a number of ways that you can gather the necessary data. In most cases, the easiest way is simply to ask. If your website has any kind of registration system, you can use the registration form to ask for whatever information you desire.

Add a Blog (and Regularly Update It)

Adding a blog to your WordPress site gives you an easy way of providing more value to your users while also helping to boost your SEO and general visibility. You can use a blog to both keep your users updated about developments regarding your business, as well as to provide them with information that they will find useful and cover topics that will encourage them to come to your website.

If you are catering to a relatively niche audience, then adding a blog can be a real boon to your traffic levels. For example, if you operate a website for PCB or electronics enthusiasts, articles like this one that includes an Arduino shield PCB template as well as information about what they are and where to find them are not only useful for existing users, but they are also effective at attracting new users.

With a coherent strategy for attracting and retaining new users, you can keep growing your website for years to come. Don’t be disheartened if you are struggling to generate much traffic – it takes time to establish a loyal userbase. Once you have defined your audience and your objectives, you should find it much easier to strategize.