Most companies depend on a number of SaaS resources to keep themselves operational on a day to day basis. While such services are critical, things can get quite complicated, disorganized, and costly, as the list of SaaS keeps getting longer with time.

To keep software solutions from multiple providers in sync with each other and properly organized, steps such as the ones mentioned next should prove to be particularly useful.

Enable Two-Way Syncing between Multiple Business Applications

In order to properly manage the data inflow from multiple applications simultaneously and seamlessly, two-way syncing must be enabled between various cloud-based software applications provided by different companies. It saves time, improves efficiency, and removes the need to check different cloud apps individually.

By acting as a two-way communication service in between otherwise uncommunicative SaaS applications, PieSync helps in organization, management and real-time data exchange among the different services. You can learn more here about how to enable two-way syncing between iCloud and Mailchimp using PieSync; there are also hundreds of other web apps for businesses that are also supported by the service, which you can find out more about on PieSync.

Learn about the Concept of Shadow IT, and Eliminate It

Shadow IT is a loose term generally used to describe software services and applications that a company pays for, without having any practical use for it or knowledge of its existence. This is generally a result of employees signing the company up for IT services, without permission from management.

It could very well be that you are paying for a service that’s overpriced or underutilized, while in other cases, the shadow IT service could be costing the company money, without even doing anything for the business in return. Such instances could be avoided or eliminated by adopting the following steps.

  • Payment records should be checked to identify and cancel existing Shadow IT subscriptions first
  • Authentication must be made necessary from an appropriately placed management head before any paid subscription is authorized
  • Each new subscription should be automatically or manually recorded, by making it a mandate via company policy

Security as a Service Should be a Priority

The smaller a company is, the fewer resources it will have to defend itself against cyber threats, which is a fact that the cybercriminals know all too well. Then there is also the misconception about a company being too small to be targeted by hackers, which is also part of what makes SMEs easy targets

Keeping company/client data and insider control from being compromised by outside interference is essential to even have a functioning business, so be sure to implement all necessary steps to keep every aspect of cybersecurity organized and updated at all times.

  • All apps used must be authentic and from reputed sources, kept updated with patches regularly
  • The company should be subscribed to at least one, reliable and comprehensive security SaaS
  • There should be a failsafe or damage control policy in place to minimize the potential damage from a successful hack

If a company does not have proper plans in place for managing, securing, monitoring, and interlinking their most important resources and databases on the cloud, the ensuing confusion can work in reverse. It would then begin to reduce the business’s productive capacity, instead of boosting it.

Too Busy: Hire SaaS Marketing Agency

SaaS is a great tool to help improve your business operations. However, some businesses are workforce restricted or have high consumer demands, so SaaS marketing cannot be tackled. If you’re too busy with other things and find SaaS marketing jargon or too technical, you can hire one of the best SaaS marketing agencies.

A SaaS marketing agency utilizes different digital marketing strategies to tell your story and promote your services to businesses to business (B2B) clients and business to customer (B2C) customers. While you may have on-premise IT staff to manage your SaaS, marketing is a different thing. So, how can a SaaS marketing agency help?

Check out the following strategies that SaaS marketing agencies use:

  • Mobile Advertising: When everything is mobile, everything is made conveniently accessible, from user registrations, bookings, subscriptions, and purchases.
  • Facebook Advertising: Facebook is the largest source of digital advertising worldwide. With a billion users, a SaaS marketing agency can help you boost your brand to your ideal audience. By doing so, your sales volume will reach the target and even exceed it.

Using Facebook effectively can help you stay competitive and open more opportunities for sales and your overall business.

  • Instagram Advertising: Instagram is a great social media platform that SaaS marketing agencies use to advertise a business. Since most Instagram users are also Facebook users, it also complements with Facebook for a more robust advertising strategy.
  • Retargeting Advertising: It’s an excellent way to target people who have been to your website but were not converted. A reliable SaaS marketing agency can present relevant content that pertains to your brand.
  • E-commerce Advertising: SaaS marketing agencies are experts in brand message delivery with accuracy and precision. All efforts are tracked to ensure that outcomes meet your business goals.


Now, you’re more knowledgeable in managing SaaS to improve work efficiency. If you want to achieve the maximum results, consider hiring a SaaS marketing agency to take care of the marketing aspect.