Top Marketing automation software in Singapore

All repetitive work that is necessary to successfully execute marketing campaigns will be handled by a marketing automation software. You will have more time to focus on the areas of your business that require human creativity once all the routine jobs have been automated. 

You will undoubtedly come across numerous tools that claim themselves as the best in marketing automation software in Singapore. How do you choose the best marketing automation software in Singapore amidst all these choices? This guide has reduced the option for you to choose the best marketing automation software in Singapore:

1.Marketo

Marketo is a comprehensive platform that offers a range of features. Through marketing automation, Marketo Engage offers a comprehensive marketing software platform to support the growth of both small businesses and international corporations. 

Marketo Engage assists thousands of businesses worldwide in transforming marketing from a cost centre into a source of revenue by providing tested technology. By developing and implementing cross-channel marketing campaigns, MarketoEngage’s marketing automation solutions help businesses build lasting relationships with their clients.

Key Features

  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Activity Dashboard
  • API
  • Behaviour Tracking
  • Campaign Management
  • Communication Management
  • Customizable Reports
  • Customizable Templates
  • Drag & Drop
  • Real-Time Data
  • Reporting/Analytics

2.Pardot

Pardot is a marketing automation platform that is specifically designed for B2B businesses. It offers a range of features, including tools for scoring, nurturing, and segmentation. Pardot is integrated with the Salesforce CRM platform, making it easy for businesses to manage their marketing and sales efforts in one place.

Users can keep track of every engagement a prospect has with a website, from downloads to page visits, and then rate them according to predefined criteria. Other capabilities allow salespeople to focus their time, such as automated lead nurturing and real-time sales alerts.

Key Features

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Scoring and Grading
  • Lead Nurturing
  • Online Behavior Tracking
  • Automated Alerts and Tasks
  • CRM Lead Integration
  • Basic Reporting

3.ActiveCampaign

ActiveCampaign offers a range of features for email marketing, automation, and customer engagement. 500+ pre-built automation that mix email marketing, marketing automation, and CRM are accessible to organizations of all sizes through the platform. 

Keep track of client preferences, actions, and a variety of custom attributes across the whole customer lifecycle for more thorough segmentation. You customize and send depending on practically any attribute to ensure that the right people are always receiving your communications. 

For every customer, select the optimum content, send time, and delivery channel by using data from their entire customer lifecycle.

Key Features

  • Basic Reporting
  • Web Analytics
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Dynamic Content
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Nurturing
  • Online Behavior Tracking

4.GetResponse

GetResponse is a marketing automation platform that offers a range of features for email marketing, automation, and lead generation. It includes tools for segmentation, personalization, and analytics and offers integrations with a variety of other marketing and sales tools. 

The company has a global reach in 183 countries, claiming to have over 1 billion subscribers. On higher-tier plans, you can get access to the webinar feature with inbuilt CRM options. 24/7 customer service is available in eight languages, with live chats, paid ads, Ecommerce and more.

Key Features

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Dynamic Content
  • A/B Testing
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Scoring and Grading
  • Lead Nurturing
  • Basic Reporting
  • Web Analytics

5.Sendinblue

Sendinblue has tools for segmentation, personalization, and lead generation. You can utilize their responsive design tools to make it simple to generate stunning emails that inspire action. 

You can start your campaign right away, or you can schedule it for later. Create automated campaigns to send order confirmations and welcome emails. To check if your email will reach the inbox, you may even pre-test deliverability prior to sending campaigns.

SendinBlue works with list-building plugins, making it simple to display pop-ups and immediately submit the email addresses to your SendinBlue account. Link your e-commerce, content management system, and other apps to SendinBlue.

Key Features

  • Template Creation
  • Preset Template Availability
  • IP Address
  • Domains
  • Content
  • Policy Compliance
  • Processing Time
  • Placement
  • Open Rate
  • Time to Open
  • Alerts
  • Campaign Performance
  • Domain Reputation
  • Brand Reputation
  • Blacklist and Whitelist

6.Keap

Keap, previously Infusionsoft, is a comprehensive marketing automation platform. It offers three highly customizable options that help in the expansion of small enterprises. With proper strategies in place, you can manage everything with a single tool and follow up on leads automatically.

It also provides the kind of service that attracts additional customers. Pro Keap For service-based organizations, this step-up package offers all-in-one CRM, sales, and marketing automation software. More than 50% of the staff members at Keap have either owned or worked for a small business since the company’s founding. 

Key Features

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Dynamic Content
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Nurturing
  • Automated Alerts and Tasks
  • CRM Lead Integration
  • Program Management

7.LeadSquared

LeadSquared is a CRM and marketing automation platform that is specifically designed for businesses in the B2B and lead generation sectors. It is the fastest marketing and sales management tool that has been the choice of most businesses. 

It is built to handle millions of leads and thousands of users. It is used by a diverse set of industries all around the world. Through LeadSquare, users can track their sales process when the lead enters the system and even later. Easy sales distribution, automated lead capture, and sales tracking with SMS features are some of its features. 

Key Features

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Dynamic Content
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Scoring and Grading
  • Lead Nurturing
  • Online Behavior Tracking
  • Automated Alerts and Tasks
  • Basic Reporting

8.SharpSpring

SharpSpring is a platform that offers segmentation, personalization, and analytics. SharpSpring concentrates on a revenue growth marketing platform that supports small businesses in generating leads.

SharpSpring enhances the conversion of leads into sales and maximizes return on marketing expenditures. Their cutting-edge platform, open architecture, free customer support, and flexible contracts let a start-up or digital marketing agency get genuine results.

Key Features

  • Basic Reporting
  • Web Analytics
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Scoring and Grading
  • Lead Nurturing
  • Online Behavior Tracking
  • Automated Alerts and Tasks