If you’re a junior copywriter or a seasoned wordsmith, you may wonder if artificial intelligence (AI) can assist you without doing your job. And everyone appreciates assistance when they’re stuck for ideas, staring at a blank page (or laptop screen).

While some copywriters first feared that Artificial Intelligence (AI) could replace them, others have found that AI tools are evolving that can help them improve their skills and even brainstorm new marketing ideas.

As ad legend David Ogilvy once said: “It’s not creative unless it sells.” AI tools can help boost creativity and much more. 

We’ve identified seven of the best AI tools available for marketing and advertising copywriters. Each is a true problem-solver, assisting users with crafting and enhancing their work.

1: Copysmith

This program’s website describes its trio of tools as “your AI tech stack for efficient, on-brand content.” 

These tools assist during different phases of content production:

  • Describely helps e-commerce teams enrich product data and generate product descriptions, titles, and meta descriptions.
  • Frase takes over the SEO requirement by taking the keywords provided and turning them into thoroughly researched articles.
  • Rytr works similarly to chatbots, with one major difference. When prompting the app, users may choose from around 20 different voice “tones” for the copy.

2: Jasper 

Jasper is a popular AI writing assistant that creates original copy using advanced large language models (LLMs). Copywriters use Jasper to produce blog posts, social media updates, email campaigns, and ad copy.

Jasper also offers tools for copywriters to repackage content, create original art, and adjust writing for language and tone. 

A web-based educational site, Course Pathways, allows beginners to incorporate Jasper into everyday tasks. 

3: Grammarly

While primarily known as a grammar and spell-checking tool, Grammarly’s AI-powered features have been extended far beyond basic proofreading. For copywriters, it serves as an indispensable assistant in ensuring polished, error-free content.

Other features include vocabulary enhancement suggestions, advanced grammar checking, and the ability to detect when copy is “off brand” and doesn’t address the creative brief.

Grammarly’s real-time suggestions help copywriters maintain a professional tone and clarity in their writing, which is crucial for effective marketing communications.

4: Copy.ai

Copywriters often use Copy.ai to generate creative content ideas and short-form copy. It’s particularly useful for copywriters working on social media content, product descriptions, and ad headlines.

Copywriters can produce multiple variations of copy, allowing them to experiment with different approaches and find the most effective messaging.

Another prime selling point is that users appreciate the simplicity of a single AI program instead of sifting through several copilots and solutions. Marketing managers also prefer Copy.ai as a method of incorporating AI solutions across their go-to-market (GTM) engine.

5: Persado

Copywriters with clients in the financial services industry often choose Persado, which is used by the in-house marketing departments of big banks such as Chase, Nat West, Ally, and SoFi.

One unique feature that’s important to financial services and credit issuers is that Persado can generate brand-specific content that’s also legally compliant. 

Generating and analyzing data for financial services is another specialty. Persado’s track record of data analysis currently stands at around 150 billion financial services customer interactions. 

Other niches in which this AI tool performs particularly well include retail, travel, hospitality, and communications. 

6: Wordtune

Copywriters will find WordTune particularly valuable because it can help break through writer’s block and discover fresh ways to present familiar messages. 

When writing several versions of copy or maintaining a consistent brand voice across different content, users can copy and paste into Wordtune and immediately receive several alternative phrasings that preserve the core message.

If you’d like to take Wordtune for a test drive, you can visit their demo page, insert up to 250 characters of copy, and check out the results.

7: Undetectable AI

No matter how content is created, writers often want to change the working draft’s tone and style to see if it improves readability. 

Undetectable offers a growing array of AI tools, including a combination of AI detectors and humanizers.

The humanizer does more than enhance the copy. Users may choose to use its Marketing Readability mode and even specify marketing material using a second tool, Purpose.

These tools can significantly enhance a copywriter’s capabilities, from generating initial ideas to refining final drafts. 

However, it’s important to remember that AI can’t replace copywriters’ creativity and skills. Users should set their sights on becoming better copywriters without relying solely on AI for inspiration.