Top 10 Email Marketing Software In The UK

1.Mailchimp

You might have heard of Mailchimp, a market leader in email marketing tools. You can create emails and schedule them as part of their free plan, which offers you the essentials of email marketing. The smart recommendations feature of this email marketing tool is what makes it so effective. It gives you useful audience insights so you can maximize your marketing efforts. You can easily send out welcome emails, order confirmations, reminders about abandoned carts, and more with Mailchimp. It has the ability to automate your emails at critical points in the customer journey.

2.HubSpot

HubSpot has a free email marketing tool that can support many of the transactional email requirements of a small business. The free version of HubSpot Email Marketing can be used to promote current campaigns or receive kickback emails from lead offers. The simplicity of use is one of the best features of HubSpot’s free email tool. The tool has a convenient drag-and-drop visual editor and pre-made templates that will help you get started right away.

3.Sendinblue

Sendinblue is a marketing communication platform that offers tools for email marketing. It also offers extra features like customer relationship management and landing page creation. The email design features provided by Sendinblue make it simple to create emails that look great with a selection of over 70 design templates. All of these templates are responsive, and you can preview the results to make sure your design will appear as you intend it to on any screen size. After creating your email, you can automate the manual process of campaign optimization and target your ideal audiences by using features like A/B testing and segmented recipient lists.

4.MailerLite

MailerLite stands out among the market’s free email tools with sophisticated features like the pop-up customizer and landing page builder. To create stunning emails, the tool includes a rich text editor and an integrated photo editor in addition to the essentials like the drag-and-drop email builder. To increase your chances of generating conversions, you can create responsive landing pages that correspond to the emails you send. It runs split tests to determine which of your email are most effective at generating clicks and conversions. You can also get a thorough campaign report from MailerLite, which includes vital data like click rate, unsubscribe rate, open rate, and more.

5.ConvertKit

ConvertKit is a complete email service provider with all the tools you require for marketing to succeed with your email campaign. It fulfils every requirement for a top-notch email marketing tool, from personalized landing pages to email analytics and a 98% delivery rate. Another useful feature was the ability to automate the sales funnel. ConvertKit also offers hundreds of simple email templates. The templates can be quickly customized and sent to subscribers immediately or even scheduled for a later time. You can use the audience segment feature and run numerous A/B tests to tailor your email subscriber list based on your audience’s behaviour.

6.ConstantContact

ConstantContact helps you to set up an automated email series for your eCommerce store or create personalized emails. With ConstantContact, getting started is simple. The software also sends emails to recipients who don’t open them automatically, ensuring that your efforts are not in vain. Additionally, ConstantContact has an intuitive dashboard that makes it simple to keep tabs on your email marketing campaigns. You can even conduct A/B testing and divide your audience into different groups for better results. The software offers users the ability to create and customize social media ads, which is undoubtedly a standout feature. 

7.ActiveCampaign

A long list of features is available to ActiveCampaign users, including personalized subscription forms, split testing, an analytics dashboard, and automated email responders. It also has a dedicated mobile app. Additionally, the 14-day free trial is available for you to test the features and become familiar with them. It is simple to create personalized email signup forms using their selection of pre-made email templates and the drag-and-drop editor. You can store all the images associated with the campaign on their cloud-based servers. It also has a free image hosting edition. Additionally, ActiveCampaign’s dashboard offers the option of audience segmentation. With the help of its dedicated mobile app, you can keep track of the status of all of your different campaigns right from your smartphone.

8.AWeber

AWeber is a traditional email marketing service which is dependable and reasonably priced. The straightforward pricing structure of AWeber, however, is where it shines. It is actually very profitable for those with short lists (500 subscribers or less). AWeber provides all of its features with every plan, unlike other platforms that reserve certain features for plans with higher price tags. The price is solely determined by the number of subscribers on your list. With 20 contacts or 20,000 contacts, you will receive the same features.

9.Omnisend

Omnisend is an advanced e-commerce marketing platform that unifies all of your communication channels in one location. Its free plan only offers email to support small and medium-sized businesses for email marketing campaigns. You can time your communications to suit the convenience of your customers and automate the delivery of your emails using behavioural triggers. To send out more appropriate email marketing messages, you can make use of its extensive audience insights. Create eye-catching newsletters by making use of time-saving tools which allows you to choose every product you want to include in your email. For even greater email performance, you can also include scratch cards, promotional codes, and gift boxes.

10.Moosend

Moosend is a potent email marketing automation tool with world-class features and cutting-edge automation flows. Its lead generation tools will help you expand your business from day one. Deliver email marketing campaigns to interact with your audience and create stunning, expert email campaigns. Control Your Audience, utilize sophisticated segmentation tools to target the appropriate audience with the right email. You can organize your subscriber list with subscriber tags and reduce unsubscribes. With just one tool, you can design beautiful landing pages and subscription forms and launch them. You can create delightfully individualized digital experiences for your customers by automating repetitive tasks. Monitor your efforts for better decision-making, track your marketing success and gather strong data.