For a significant time, SendGrid has been a favored option among developers and marketers in need of dependable email delivery solutions for transactional and marketing communications. Nevertheless, as companies expand and adapt, numerous organizations are seeking alternatives that provide more competitive pricing, user-friendly interfaces, sophisticated automation features, or improved deliverability rates.

Why Look for a SendGrid Alternative?

Before diving into alternatives, it’s important to understand why users seek out other platforms:

  • Users without a technical background may find the interface to be complicated and daunting.
  • The absence of strong visual automation features could be a barrier for those who favor a drag-and-drop interface.
  • This platform adopts an API-first strategy, which might not suit organizations seeking more intuitive, no-code options.
  • Certain sectors have expressed worries regarding the reliability of email delivery when utilizing this platform.
  • As email usage rises, the cost structure becomes considerably pricier, potentially making it unfeasible for expanding companies.
  • Basic plans frequently offer minimal customer support, which can be a disadvantage for users requiring prompt help.

If you find any of the points mentioned relatable, it might be a good opportunity to consider switching to an email platform that aligns more closely with your objectives.

Criteria for Choosing a SendGrid Alternative

When comparing SendGrid alternatives, focus on these factors:

  • The platform offers strong email deliverability rates, ensuring that messages reliably reach recipients’ inboxes.
  • Its user interface and overall user experience are designed for ease of use, making it accessible even for beginners.
  • It supports both transactional and marketing emails, allowing businesses to manage all email types in one place.
  • Advanced automation and segmentation tools help users personalize and target their campaigns effectively.
  • Robust API and developer support make it ideal for businesses that require custom integrations or advanced functionalities.
  • The pricing model is scalable, accommodating businesses of various sizes as they grow.
  • Multiple customer support options are available, catering to different user needs and plan levels.

Best SendGrid Alternatives in 2025

1.Duocircle

Ideal for: Companies in need of robust email forwarding, outbound SMTP services, and spam protection solutions.

DuoCircle emerged as a top contender among SendGrid alternatives, providing strong email security, SMTP relay solutions, and sophisticated spam filtering designed for effective professional email transmission.

  • Key Features: This platform provides crucial functionalities for email security and delivery, such as SPF and DKIM authentication, SMTP relay services, protection against phishing attacks, MX backup capabilities, and sophisticated email filtering options.
  • Advantages: It offers robust tools for email security that effectively protect against spam and phishing risks. The SMTP relay service is dependable, guaranteeing stable and secure email transmission. Furthermore, it allows for email forwarding with integrated SPF and DKIM checks to ensure the authenticity of messages.
  • Disadvantages: The platform lacks visual design tools for crafting email marketing campaigns, which may deter marketers. Additionally, it is not ideally suited for sending large-scale marketing emails since it prioritizes secure and transactional email delivery.
  • Pricing: The starting price is roughly $29 per month for outbound SMTP services that feature spam filtering, with variations in cost based on chosen features and usage levels.

2.Mailgun by Sinch

Ideal for: Developers and transactional email at scale

Mailgun is a popular choice among developers who need high-volume transactional email services. It offers robust APIs, SMTP relay, and analytics, with solid deliverability.

  • Key Features: The service provides instant email verification, exclusive IP addresses along with monitoring for delivery success, comprehensive analytics and logging features, and is compatible with both SMTP and RESTful API protocols.
  • Pros: Designed with developers in mind, the platform prioritizes scalability and dependability, guaranteeing optimal inbox placement for improved email delivery success.
  • Cons: The platform is not well-suited for visual marketing initiatives because it offers a restricted variety of pre-designed templates.
  • Pricing: Starts at $35/month for 50,000 emails

3.MailerLite

Ideal for: Small to medium-sized businesses focused on email marketing

MailerLite combines simplicity and power, offering visual editors, automation, and audience segmentation in an intuitive dashboard. It supports transactional emails through third-party integrations.

  • Key Features: The platform includes a user-friendly drag-and-drop editor, sophisticated email automation tools, builders for landing pages and forms, as well as features for A/B testing to enhance the effectiveness of campaigns.
  • Pros: The platform is user-friendly, delivers outstanding value, and ensures top-notch customer assistance.
  • Cons: The platform provides minimal assistance for transactional emails and may have reduced delivery success rates for certain free accounts.
  • Pricing: No cost for up to 1,000 subscribers, with subscription options beginning at only $10 each month.

4.Postmark

Ideal for: Transactional emails with fast delivery

Postmark, owned by ActiveCampaign, is known for its speed, reliability, and simplicity in handling transactional emails like password resets, receipts, and confirmations.

  • Key Features: The platform guarantees swift email delivery and excellent inbox placement, featuring ready-made templates for transactional messages and accommodating both API and SMTP integrations.
  • Pros: The platform is quick and safe, providing exceptional assistance and is ideal for teams of developers.
  • Cons: The platform lacks features for marketing automation and provides only basic design options for crafting newsletters.
  • Pricing: Starts at $15/month for 10,000 emails

5. Amazon SES (Simple Email Service)

Ideal for: Enterprises or developers needing low-cost, scalable email delivery

Amazon SES offers one of the cheapest email delivery services on the market and is deeply integrated with the AWS ecosystem.

  • Key Features: The platform offers a dependable and expandable email system, perfect for both transactional and mass email communications. It enables sending emails from web applications, customer relationship management systems, or various AWS services.
  • Pros: The platform is very budget-friendly and provides great deliverability, as well as options for setting up custom domains and IP addresses.
  • Cons: The platform necessitates a certain level of technical knowledge and does not include a visual email creation tool or automation capabilities.
  • Pricing: As low as $0.10 per 1,000 emails

6. Brevo (formerly Sendinblue)

Ideal for: Marketing teams and SMBs seeking a full-suite platform

Brevo has grown beyond email marketing to offer SMS campaigns, Customer Relationship Management, and chat support, making it an all-in-one marketing hub.

  • Key Features: Platforms for multi-channel marketing provide tools such as an intuitive email editor that allows for drag-and-drop functionality, sophisticated automation processes, and a built-in customer relationship management system to enhance customer interactions across different channels.
  • Pros: A comprehensive solution designed for users without technical expertise, supported by dependable customer assistance.
  • Cons: The user interface of the platform feels somewhat outdated, and its free plan restricts the speed at which emails can be sent.
  • Pricing: There is an option for a free plan, while paid subscriptions begin at a cost of $25 each month.

 7. ActiveCampaign

Ideal for: Businesses needing advanced segmentation and CRM features

ActiveCampaign excels at customer experience automation, combining email marketing, CRM, and sales automation in one robust platform.

  • Key Features: The platform provides robust automation processes, customizable content based on conditions, comprehensive reporting that includes contact scoring, and smooth integration with native CRM systems.
  • Pros:The platform offers robust segmentation capabilities, is designed to scale with expanding businesses, and includes an integrated sales CRM to enhance operational efficiency.
  • Cons: The platform presents a more challenging learning experience and might be more expensive for smaller companies.s
  • Pricing:  Starts at $39/month

8. ConvertKit

Ideal for: Content creators, bloggers, and solo entrepreneurs

ConvertKit is tailored for creators, offering easy-to-use tools for email marketing, automation, and digital product sales.

  • Key Features: The platform provides subscriber management through tags, a visual tool for automating emails, options for creating landing pages and forms, as well as commerce functionalities specifically designed for the sale of digital products.
  • Pros: Ideal for content creators, the platform boasts a user-friendly design and guarantees excellent deliverability, facilitating successful interaction with audiences.
  • Cons: The platform provides limited features designed for B2B requirements and comes with only essential reporting capabilities.
  • Pricing: Available at no cost for the first 1,000 subscribers, with subscription options beginning at $15 monthly.

Choosing the Right Platform for Your Needs

Selecting the appropriate email platform hinges on your unique requirements, as there isn’t a one-size-fits-all option. Developers or businesses in need of dependable transactional email services may find platforms like Mailgun, Postmark, or Pepipost particularly advantageous due to their powerful APIs and excellent deliverability rates. Conversely, if your priority lies in visual marketing automation with easy-to-use design features, MailerLite and Moosend present user-friendly interfaces along with effective automation tools designed for marketers.

For those in search of an all-encompassing solution that integrates email marketing, customer relationship management (CRM), and automation, Brevo and ActiveCampaign offer a comprehensive package. eCommerce entrepreneurs might prefer Klaviyo because of its seamless integration with online shopping systems and its focus on data-driven personalization. For users on a budget, options like Amazon SES or Moosend could be appealing due to their cost-effectiveness, while content creators and bloggers may appreciate ConvertKit for its specialized tools aimed at creators and its efficient email sequencing capabilities.

While SendGrid is a dependable option for email delivery, it isn’t the sole contender in the market. Depending on your requirements—be it rapid transactional emails, aesthetically pleasing newsletters, or intricate marketing automation—there are various alternatives to SendGrid that can help you achieve your objectives.