The most accessible and popular content internet users consume are videos. This is because videos provide information quicker. Video content has also been proven to help viewers retain more information through visuals as opposed to written content.
Videos get 1200% more shares online compared to written texts and images. So, it makes sense that you’d want to spend time making a professional video for your audience. In this post, we’ve provided tips to enhance your video making skills so you can create high-end content for your brand. Keep reading to find out more.
How Video Processing Can Have a Positive Impact on Brand Awareness
Low-quality videos can cause problems with online visibility because viewers will leave a video if they can’t see or hear audio. Algorithms will then consider your video unpopular, and content won’t be pushed through to more viewers on the internet.
As a result, poor-quality videos can have a serious impact on brand awareness because you won’t get the exposure you’re looking for. That’s why it’s important to hone your video editing skills.
With proper video editing techniques, you can create content by adding:
- Smoother transitions
- Quality audio
- Appealing visual effects
- Professional intros and outros
- Improved lighting
By creating a professional video, viewers will watch your content all the way through, and it will increase your engagement. With more engagements and a boost in video views, your content will reach a wider audience by appearing on more search results pages and thus improving your brand awareness.
Video Editing Tools Big Corporations Use
Large corporations have the budget to buy high-end video editing software. These corporations edit videos for:
- Celebrity social media accounts
- Movie trailers
- Videos for large events such as concerts
- Documentary footage
To create professional films, editors use expensive software such as Avid Media Composer or Adobe Premiere Pro. But you don’t need expensive software to create a professional video for your company.
There are affordable video editing alternatives such as Movavi. Cost-effective video editing software is ideal for editing YouTube videos or short clips for Instagram Stories. You can also create high-end trailers for films you’ve recorded. A cheap video editor is ideal for:
- Travel bloggers
- Social Media managers
- TikTok users
- Instagram Influencers
- Pro skaters
- Pro parkour athletes
7 Professional Video Making Tips
Professional video making is what makes viewers want to watch more of your content. With the right tools and tips, you can create compelling content that will reach a wider audience. Here are 7 tips to help you achieve your goals!
1. Create an Interesting Video Background
When creating a video, consider all the visuals that will appear inside your frame. You should avoid adding elements that shouldn’t be there, such as dishes or photographs. We recommend creating a set where you record videos regularly. Use the background to create an interesting theme.
You can also create a unique background using neon lights in a darkened room. Colors such as pink and blue are popular for podcasters or those who create arts and crafts. What’s more, you can create a backdrop using fabric or put up a green screen for digital effects.
2. Play Around with Camera Angles
Sometimes shooting a video straight ahead can get boring for the viewer. You’ll rarely see a professional video recorded in one long uninterrupted shot. If you only have one camera you may need to redo certain scenes using various angles. Having more than one camera can help make the process of shooting in different camera angles easier.
Here are some important camera angles to consider when creating a video:
- Long shot
- Side shots
- Over the shoulder
- Mid shot
- Above the head
- Birds eye
- Low angle
In cinematography, camera angles are used to enhance the narrative, mood, and overall theme of a film. You can use these angles in YouTube videos or even TikToks to make your content more compelling.
3. Pay Attention to Your Frame
You can immediately lower the quality of your video if your background and visuals don’t fit into your frame. In filmmaking, there is the rule of thirds where you imagine a three-by-three grid over your frame. Sections, where lines intersect, are areas you must focus on. Ensure your most important objects are situated where the lines cross.
Using the rule of thirds, you can ensure that all visual elements are present in your frame. You can also use it to remove items that look out of place during filming.
4. Choose the Right Video Type
Whether you’re posting videos on YouTube or your website, you must choose a video type that will appeal to your target audience. The type of video you choose will affect the video-making and editing process. Here is a list of video types to choose from:
- Live action
- Vlog videos
- Talking head
- Product Reviews
- Text overlay videos
- 360-degree video
Animated videos may be difficult to create because you have to draw the animations and then render them. However, you can be extremely creative with animated videos, and you don’t need cameras or a studio to shoot them.
5. Use a Tripod for Live Action Videos
If you’re creating live-action videos such as interviews, tutorials or podcasts, it’s important to keep your camera steady. Shaky camera footage is difficult to watch and can even cause people to feel motion sickness. Use a tripod when filming to eliminate movement.
Some tripods allow you to move cameras smoothly when you want to film at different angles without transitions. Furthermore, tripods make it easier to move your camera around without damaging your equipment.
6. Quality Equipment is a Must
You can’t make professional videos if you don’t have the correct equipment. Whether you’re making a product showcase, or you want to boost brand recognition you’ll need a camera with high resolution.
Ideally, you want a video that can record content in 1080p or full HD, 4K or even 8K. Shooting videos in 4K provides more flexibility during the editing process.
Then you’ll need proper lighting, microphones and tripods to set up your cameras. Ensure your studio is well insulated to block out unwanted background noise.
7. Be Consistent with Your Brand
When creating video content, you must be consistent with your brand so viewers can recognize your content no matter what platform they watch it on. We recommend creating a catchy intro to your videos using the same music and themes that go with your brand.
Having the same background in every video can also create a familiar element to your content. Or add a watermark of your logo in the corner of your videos.
If you’ve been struggling to create professional videos for some time now, you can use the tips and tricks we’ve mentioned in this article. With the right software and equipment, you can shoot videos that will appeal to your target audience. Remember to stay consistent with branding and use the right camera angles and framing to ensure you create compelling footage every time!