Video sales tools are a great way to engage with your audience in an authentic way. They catch their attention instantly and keep them hooked and deliver the message.
Transcribing videos takes their functionality to a whole new level. You should certainly consider transcribing your video content to get the most out of them.
Transcribing doesn’t have to be a lengthy process either. Today, we have myriad ways to transcribe videos as quickly and efficiently to be ready to be consumed. Read on to learn about the importance of transcribing your media, its benefits, and how you as an entrepreneur can take its advantage.
Why transcription time is important in media
Video content is increasingly becoming common — not just in marketing, but in the internal workings of an organization as well. As engaging as such content is, it poses two major issues. The first is that it is not accessible to many people.
People may not hear, understand or connect with the content you want them to. Secondly, there are no viable ways to summarize the information in them. You would simply watch the whole thing in order to revisit it in any capacity.
Transcription is the solution to all such issues. Transcribing your video content makes it immensely easy for people to consume it at their own pace. They can understand it better and connect with it the way you want them to.
Additionally, transcription makes it easier to analyze and revisit content without consuming it in full every time. Today, we have the best text to speech software that helps transcribe videos quickly, saving you time and money.
Here are some of the reasons why transcription time is important in the media.
1. Compliance
There are multiple laws that state that video content when used in a public setting should have closed captions. This is done to protect the rights of people with hearing issues. Such people make up around 60% of the workforce.
Moreover, the broadcasting media industry also lays down similar rules that require companies to transcribe the media they use or put out. Therefore, you should always strive to caption all your video content.
It helps you stay compliant with various guidelines among other benefits. You don’t have to worry about not following any specific rules or breaking them by accident. Especially when there are many excellent tools to help you with it.
Video transcription to text with Amberscript will transcribe your videos in no time. The process gives you accuracy with speed. You may even edit the scripts later according to the need. It is a simple yet effective way to avoid lawsuits over ignorance.
2. User experience
One of the biggest uses of transcription comes with enhancing the user experience. Transcribed videos don’t just help with your marketing efforts, they also help in the day-to-day organization of your organization.
You may use video content to train your employees of have work meetings with them. Using transcription in videos increases their comprehension. Over 50% of learners say that regarding their study material.
Watching videos may be an engaging task, but many people may not register them if they don’t understand most of the content. Consuming videos with captions allow us to remember their content better.
The synchrony of reading what is being said at the same time makes it easier to comprehend video content. Virtual meetings that often lag because one finds it hard to understand the other person can significantly benefit from this.
3. Grow your audience
Put simply, the larger the number of people who are able to engage with your content, the larger your audience gets. Video content is increasingly being used in marketing and broadcast media.
And transcription makes videos even more accessible. People can view videos on social media, watch their favorite shows and films on television or online. They may even enjoy transcription in video messages from a brand.
Alternatively, people who miss out on or don’t wish to revisit the videos can simply go back and skin through the transcripts to gather all the relevant content and pick out all the important bits
Making content accessible to all paves way for growing your audience. This has a positive impact on your business or the goal of your organization. The two groups in particular that you must strive to be accessible to are listed below.
a. Accessibility to the audience with hearing issues
As stated above, 60% of people in the workforce struggle with some hearing issues. Moreover, around 71% of disabled people will immediately leave an online space if it is not accessible to them.Â
Providing closed captions gives people an opportunity to consume media the way anyone would. It also instills a sense of equality among them. In fact, closed captions were originally introduced as a way for hearing impaired people to enjoy media like everyone else.
It doesn’t just translate speech, but non-speech-related sounds such as [horn honking] or [tense music]. Such communicators create a complete experience and convey the meaning of the video content much better.
People who may not have any hearing issues can also make good use of captions and transcripts to understand media better. They let you know that you did not miss any piece of dialogue being said on screen,
b. Overcome language barriers
A video in English may be difficult to understand for someone who is not a native English speaker. Providing text alongside such video content helps you reach out to such audiences who may not have interacted with your content otherwise.
They are also a good source to learn a particular language or brush up on one’s proficiency in it. Additionally, you may use transcription to create subtitles in other languages as well. This makes it possible for the video to be consumed worldwide.
Such accessibility exponentially increases the exposure your content gets. All you have to do is create a transcript, make sure it is clearly aligned with the words being spoken scene by scene. Then, translate the transcript into the desired language and use it with the video.
You can conveniently translate your video content into as many languages you want and further increase its accessibility. This is an easier approach than dubbing content in various languages. It is also what is usually preferred by most people when consuming videos.
4. Boost SEO
Transcriptions’ function in boosting Search Engine Optimization (SEO) is often underappreciated. In reality, they play an instrumental role in making video content fit for SEO. Search engines that rank content and posts cannot watch videos, they can only scan written content.
Adding transcripts for your video content makes it possible for search engines to scan them for relevant keywords and rank them accordingly. Similarly, it makes it easier for people to search for them on the internet as well.
Research has proven that transcription improves SEO in many ways. It positively impacts both the organic search results as well as inbound links. People who remember only a few keywords said in a video can easily find their way back to them.
Another example of that can be seen on YouTube, the biggest video platform on the internet. Videos with captions are watched around 13% more than videos without them during the first two weeks of publication.
5. Aid analysis
Just as transcripts make videos searchable and consumable for other people, they also perform the same function for people who create and circulate them. As a content creator, broadcaster or business, you may create a number of videos on a daily basis.
Adding transcripts make it easy for you to search through your own content library and find the relevant bits for analysis. For example, you may need to analyze the performance of video posts containing the combination of two keywords.
You can easily search through your posts when they are all transcribed to find the particular videos and record their statistics. Transcription makes analysis of video content possible, providing us with ways to improve on it.
6. Perfect for sound-sensitive environments
Around 30% of adults are always online in one way or another.Â
They are always creating or consuming content. Not every environment is supportive of playing audio. Allowing captions of videos makes it possible to consume videos just like any other post.
In fact, over 85% of Facebook videos are played without sound.
Most social media platforms originally play videos without sound to accommodate for environments that may not support sound.
This makes it crucial for videos to have some sort of subtitles. This way, the video’s message is conveyed without any hassle or the user skipping past them.
Conclusion
Transcribing video content, that too in quick succession can prove to be a boon for an organization. It helps you create engaging content for everyone from your target audience to your employees.
There are software and companies that transcribe videos for you quickly. They help you comply with guidelines while also growing your audience with time.
They also improve the functionality of your video content greatly. Transcription would be an excellent addition to the way you create and share your media.
Let us know in the comments how you think transcription helps organizations and what are the best ways to transcribe content quickly.
