CRM

Customer Relationship Management (CRM) has become the buzz word of the century. More and more data calls for a bigger business strategy and maintenance of leads and records. While not everything can be maintained in an excel sheet, there comes a need where a tracking system is required. Salesforce initially started off as the best CRM solution provider in the market, when slowly CRMs became famous amongst industries. In a short period of time, Zoho bloomed up and competed with Salesforce, shoulder-to-shoulder. Salesforce took a permanent place in the market, with its features and robust functionalities, while Zoho won over customers through pricing schemes and newer technology.

Applications

Zoho’s lead and operation management cannot be looked past as their User-friendly design won over customers. With attractive pie charts and demographics, Zoho portrays a modern UI design. Salesforce offers an in-depth knowledge on leads and contacts in a more traditional outdated format, but if you are the kind who is looking for information and not UI, then Salesforce is the winner here. With social media links and customer happiness insights, Zoho brings light to the Self Service theme through forums and ticket adding services. Salesforce requires a more technical knowledge on understanding certain terms like Opportunities and poses information in a normal format. Zoho has an amazing Social CRM where social media posts are revealed. Salesforce lacks this feature. Sales and Marketing automation is best in both CRMs and cannot be compared, as both have their differences.

Pricing

Zoho is famous for being the cheapest CRM as they have now introduced a new package called ‘Zoho One’ where all of their products are bought together for a cost-friendly rate. Salesforce CRM is known for its high costs, only because it can be customized and is immensely flexible. Both Zoho as well as Salesforce are cloud-based CRMs that call for a monthly or annual subscription fee. While Salesforce requires a year-long contract, Zoho does not ask for one. Zoho does not ask for any other fee once subscribed for its services, while Salesforce requires additional fees for support.

Support

Zoho’s support is included in the package that they offer and no additional fee is required. Salesforce’s support is to be purchased and comes with a fee. Both CRMs provide 24/7 support through phone, cat and email services. Zoho has a separate customer self-service portal where the support requests are tracked.

Software Category	CRM Software	CRM Software
Mobile Platform
Desktop OS Support
Language Support	Yes	Yes
Customization	Yes	Yes
Deployment	Cloud based	Cloud Based
Target Business	Small, Medium and Large Business	Small, Medium and Large Business
Payment Term	Monthly or Yearly Payment	Monthly or Yearly Payment
Technical Support	Phone Support, Chat Support, Email Support, Video Tutorials, Knowledge Base	Phone Support, Chat Support, Email Support, Video Tutorials, Knowledge Base

Features

Pricing

Integration

SUMMARY

Zoho CRM is better than Salesforce CRM in terms of UI, Support and Pricing, while Salesforce is better than Zoho in terms of Customization, wide variety of features and high-end quality of CRM. There will always be both pros as well as cons in every product and some of the cons may not apply for your business. Upon research and use on a trial basis, the right CRM for you can be chosen appropriately.