Ecommerce is not a one-size-fits-all proposition. The type of business you have, your target customer, and how you want to market your products all affect which ecommerce tools are the best for you. A costly mistake many businesses make when launching an ecommerce site is underestimating the importance of third-party tools to make their store more effective and productive. A good ecommerce tool can help reduce setup time, save on maintenance costs, and increase revenue. These 10 helpful ecommerce tools will assist in driving sales, optimization, and much more.
Subscription management software by Chargebee can help you add new revenue streams and reduce churn. Chargebee integrates with a number of ecommerce platforms and offers a flexible billing solution for SaaS companies, online retailers, and subscription-based service providers.
For online retailers, Chargebee can help manage subscription services, gift cards, and coupons. With a built-in fraud detection engine, Chargebee can help reduce chargebacks and cancellations by as much as 30%. Chargebee’s powerful yet easy-to-use dashboard makes it easy to manage your subscription services, create gift cards, set pricing, and view analytics.
Aspire is an ecommerce marketing software built with the needs of modern brands in mind. It allows you to automate and manage all of your marketing channels from a single place, including email, social media, paid ads, and more.
Aspire’s visual workflow makes it easy for non-marketers to create and manage marketing campaigns. Whether you’re trying to drive sales, increase brand awareness, or drive traffic to an event, Aspire lets you create a tailored marketing campaign from start to finish. With Aspire’s drag-and-drop interface, you can easily add and remove channels, create campaigns, and set up objectives such as purchases, leads, or revenue. You can then follow along as your campaign runs in real-time to monitor progress and make adjustments if needed.
MailChimp is one of the most popular email marketing platforms that lets you create, send, and track emails. It’s great for lead generation and can help you retain customers by creating an email subscriber list.
Mailchimp offers email templates and integrations, including several ecommerce tools. You can use it to create campaigns, A/B test your emails and newsletters, and track your results. If you’re selling on Shopify, MailChimp makes it easy to create a signup box, whether you want to gather your customers’ emails or have them subscribe to your site’s newsletters. Now that GDPR is in effect, having a customer email list is a great way to stay in touch with your customers and provide them with the information they need. It also makes it easier for you to promote new products and send coupons.
Veeqo is an ecommerce inventory management tool that helps you keep track of your stock, orders, and customers. When you sell online, the information in your system must match the product’s availability in real life. Veeqo’s inventory management tool makes it easy to track your product’s availability and place updates on your website.
Veeqo also tracks your stock so you can accurately share the status of your inventory with your customers. Additionally, the tool makes it easy for you to reorder items and update your stock figures in real-time. With Veeqo, you can also accept orders and payments, manage your deliveries, and create bespoke marketing campaigns.
Yieldify is a customer retention and basket analysis tool designed to help ecommerce businesses increase their profits by up to 40%. It uses machine learning to analyze your customers’ behavior, identify problems and opportunities, and recommend solutions.
Yieldify can analyze your customers’ browsing behavior, identify what they’re buying, flag any issues they might be facing during checkout, and record how frequently they’re returning to your website. It then presents you with actionable insights, such as recommendations to increase your average basket value, reduce your shopping cart abandonment rate, and decrease your return rate. Yieldify integrates with a number of ecommerce platforms and can help you better understand your customers’ behavior and positively impact your bottom line.
Sumo is an ecommerce marketing tool that helps you grow your traffic through free content. Creating great quality content is essential for reaching a wider audience, and with its easy-to-use tools, with Sumo you can create engaging headlines, create beautiful images, and craft useful, relevant and keyword-rich content.
Sumo lets you create content that’s easily shareable on social media. With the help of its pre-built guides, you can produce compelling visual content like videos, infographics, and images. It can also help you create interactive guides and how-to articles that make it easier for your visitors to understand your products. Compelling content sells products, and Sumo helps you to create content that will engage and inspire.
Optimizely is an ecommerce A/B testing software that lets you test different elements of your site to discover what works. In ecommerce, A/B testing is often seen as one of the most effective ways to make informed, data-driven decisions around your website’s design, its layout and its overall user journey.
With Optimizely, you can experiment with different layouts, images, CTAs, and other elements on your website to see what works best for your customers. Optimizely can also be used to test different versions of your product descriptions and choose the one that gets the best response from your users.
Sleeknote is a comprehensive ecommerce marketing software that makes the bold claim of having everything you need — forms, sidebars, slide-ins, gamification — with the aim of turning your traffic into revenue (all with just a few clicks).
The whole process behind Sleeknote is easy — create an account, log in, and you’re all set to produce bespoke marketing assets (the service bills itself as being ‘the most user-friendly pop-up builder ever made’, for instance). Sleeknote also offers a drag-and-drop tool that lets you create stunning graphics, complete with custom text.
Mixpanel is an ecommerce analytics software that lets you track your customer behavior to improve your marketing efforts. It’s great for analyzing and measuring customer interactions and is a tool you can use to create effective marketing campaigns.
Using Mixpanel, you can identify which channels are driving the most leads or sales, which items are generating the highest profit, and which areas of your site need improvement. You can also use it to segment your customers — perfect for sending them highly targeted messages.
By using Bazaarvoice, businesses can collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos about their experiences.
The power held through user-generated reviews shouldn’t be ignored. It’s all well and good to wax lyrical about your store’s offering through self-promotion, but one of the most potent ways to drive sales is by building an army of customers who will market your product for you. Through Bazaarvoice, you can leverage user-generated content and provide social proof to any shoppers who may be on the fence about investing in your service.
The world of ecommerce is evolving at an ever-increasing pace. If you’re hoping to gain a foothold in your niche, there’s no shame in using every tool available. You’d be a fool not to! Begin by identifying any stress points — parts of your business that sap valuable time or have become overly complicated. Once you’ve drafted a list, review our list above — you’ll likely find some value in at least a few of these tools!