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Category: Marketing Automation Software
Salesforce CRM
Sales force is the world’s largest online CRM service provider. Sales force not only offers its CRM services for the…
Iconic Digital
Iconic digital automates your marketing to save money and effort. It provides lead nurturing and scoring, mass email personalization, cross-functional…
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- 0 / 5
ReachMail
ReachMail is a cloud based solution that enables you to create email and social media marketing programs.
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- 0 / 5
Salesforce Marketing Cloud
Salesforce CRM With Salesforce Marketing Cloud, businesses can get to know their customers through a single source of truth to…
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- 0 / 5
Sendinblue
An effective automation tool for novice and experienced marketers may be found on the SendinBlue digital marketing platform. With SendinBlue,…
- Price
- $51
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- 0 / 5
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow…
- Price
- Starting from $ 14.99 per user / month
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- 0 / 5
Click funnel
Click funnel is well suited for small business entrepreneurs running an e-commerce platform because it is a cloud-based website hosting…
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- 0 / 5
Marketo
Marketo was established in 2006 as a provider of marketing automation software. It was subsequently purchased by Adobe and added…
- Price
- $52
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- 0 / 5
Zoho CRMPlus
ZOHO CRMPlus is more than a CRM, It is a single all-in-one Customer Engagement software. ZOHO CRMPlus intergrated with Zoho…
- Price
- $50 per Month
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- 0 / 5
WebEngage
On the WebEngage dashboard, product and marketing professionals from all over the world create user lifecycle journeys.It is simple and…
- Price
- $42
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- 0 / 5
Salesforce Service Cloud
Service Cloud from Salesforce is the #1 customer service platform that provides innovative tools to every service employee, from call…
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- 0 / 5
Buyer Guide: Marketing Automation Software
With the growth of Digital Marketing, the pressure of introducing better marketing techniques is bombarding organizations. Large data from different digital marketing sources and channels is difficult to maintain. Now-a-days B2B marketing professionals prefer using Marketing Automation software to deal with complex scenarios that involve marketing. Market dynamics has become challenging through the years and there is increased pressure and demand to bring products out in a more innovative way. Marketing Automation software is the number one solution to make your decision-making process simpler and easier.
Marketing Automation Overview
Businesses may vary from small scale to large scale. Increasing marketing efficiency does not depend on the size but the ability to generate leads for your company. Marketing automation tools provide significant benefits like ROI analysis and reporting, digital campaign tracking, lead monitoring, sales and marketing goal analysis, improved lead conversion, campaign development and much more. Every marketing automation software focuses on Email Marketing, Website analytics, social media marketing and central marketing database. Email marketing is the core capability of any marketing automation software while rest of the features is an add-on.
Benefits of Marketing Automation Software
Increasing digital channels have now made it difficult to choose and identify which source is the best compared to another, to market products. Targeting the right customers with the right intent at the right time is crucial as long as marketing is concerned. This can be done with Marketing Automation software, which has the following benefits:
- Content Creation
- Campaign Scheduling
- Data Cleaning
- Sales Communication
- Productivity improvement
- Digital Campaign Monitoring
- Demographic Data of qualified leads
Pricing of the software is SaaS-based. The software license is bought by the customer and is usually hosted by the vendor. Now that data is stored in the cloud, this Marketing Automation software might not require on-premise installation, but software do insist an on-site installation. Every Marketing software narrows down its pricing schemes based on the number of contacts available, email messages generated and sent and so on. Some software ask for an annual subscription while others charge on a monthly basis.
Scope of Marketing Automation
 Marketing automation has moved up the ladder due to the increase in online presence of companies. The E-commerce market sees more potential by investing in Marketing Automation software. Marketing Automation software is prominent in the CRM cycle as it helps generate and convert leads effectively. As email service providers are switching over to Marketing Automation software, many of the CRM platforms have included this feature in their product. Marketing Automation is the future and investing in this software is bound to give higher returns for businesses.