Category: Marketing Automation Software

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AWeber Email Marketing

Aweber is one of the best email marketing and email automation software with more than 1,00,000 business customers worldwide. Features:…

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Price
$19
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Act-On Marketing Automation Software

Act-on is available as a self-hosted as well as a cloud-hosted automation marketing service. It is known for its simple…

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Price
Starting from $6,000 per year
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DataMammoth

DataMammoth is the trusted B2B sales intelligence platform that helps you drive growth. Our service enables sales reps, marketers and…

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Price
From $120 per month
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Vocus.io

Sales outreach tools for Gmail. Vocus.io automates your business development, recruitment, fundraising, and other outreach efforts. This complete suite includes…

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Price
$5 per month
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Intercom CRM

Intercom is basically a customer communication platform which allows you to communicate with the customers individually. When integrated with the…

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Price
$155 /month
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Zoho CRMPlus

ZOHO CRMPlus is more than a CRM, It is a single all-in-one Customer Engagement software. ZOHO CRMPlus intergrated with Zoho…

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Price
$50 per Month
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bpm’online marketing

Bpm’online marketing is a holistic marketing management platform that helps to gain demand generation excellence and accelerate lead-to-revenue transformation through…

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Jumplead

Jumplead is a marketing automation cloud-based tool designed for SMB’s and B2B’s. It combines features of landing pages, email marketing,…

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Price
Starting from $24
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Pobuca Loyalty

Pobuca Loyalty is a platform that develops and grows repeat customers. Benefits -Build customer engagement and loyalty: Map your customers’…

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by agreement
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0 / 5
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ReachMail

ReachMail is a cloud based solution that enables you to create email and social media marketing programs.

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Buyer Guide: Marketing Automation Software

With the growth of Digital Marketing, the pressure of introducing better marketing techniques is bombarding organizations. Large data from different digital marketing sources and channels is difficult to maintain. Now-a-days B2B marketing professionals prefer using Marketing Automation software to deal with complex scenarios that involve marketing. Market dynamics has become challenging through the years and there is increased pressure and demand to bring products out in a more innovative way. Marketing Automation software is the number one solution to make your decision-making process simpler and easier.

Marketing Automation Overview

Businesses may vary from small scale to large scale. Increasing marketing efficiency does not depend on the size but the ability to generate leads for your company. Marketing automation tools provide significant benefits like ROI analysis and reporting, digital campaign tracking, lead monitoring, sales and marketing goal analysis, improved lead conversion, campaign development and much more. Every marketing automation software focuses on Email Marketing, Website analytics, social media marketing and central marketing database. Email marketing is the core capability of any marketing automation software while rest of the features is an add-on.

Benefits of Marketing Automation Software

Increasing digital channels have now made it difficult to choose and identify which source is the best compared to another, to market products. Targeting the right customers with the right intent at the right time is crucial as long as marketing is concerned. This can be done with Marketing Automation software, which has the following benefits:

  1. Content Creation
  2. Campaign Scheduling
  3. Data Cleaning
  4. Sales Communication
  5. Productivity improvement
  6. Digital Campaign Monitoring
  7. Demographic Data of qualified leads

Pricing of the software is SaaS-based. The software license is bought by the customer and is usually hosted by the vendor. Now that data is stored in the cloud, this Marketing Automation software might not require on-premise installation, but software do insist an on-site installation. Every Marketing software narrows down its pricing schemes based on the number of contacts available, email messages generated and sent and so on. Some software ask for an annual subscription while others charge on a monthly basis.

Scope of Marketing Automation

 Marketing automation has moved up the ladder due to the increase in online presence of companies. The E-commerce market sees more potential by investing in Marketing Automation software. Marketing Automation software is prominent in the CRM cycle as it helps generate and convert leads effectively. As email service providers are switching over to Marketing Automation software, many of the CRM platforms have included this feature in their product. Marketing Automation is the future and investing in this software is bound to give higher returns for businesses.

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