Nowadays, it’s not that hard or expensive to promote your business across multiple platforms. Apart from using both traditional and online marketing to increase your sales, you should also try other strategies. Digital signage is currently one of the best ways to boost your sales. It refers to the practice of using digital screens to display information, images, and videos. Here are some of the ways this practice can help your business.
Offer an Interactive Catalogue
If there are a lot of people in your store and your salespeople can’t get to all of the customers quickly, you’re bound to lose some sales. However, this is something you won’t ever have to worry about if you start offering interactive catalogues in your store. To do this, you can simple mount tables on walls or fix them into your desks and make them available for everyone to use.
By offering an interactive catalogue, you will allow your customers to easily find the information they’re looking for without having to talk with your salespeople. Consumers will now have a more relaxed experience and will be easily exposed to a wider range of your products. Allowing them to quickly get access to information on any product you’re offering will make your customers more likely to stay and browse. The more they browse the higher the chance they’ll buy something.
Essentially, the biggest advantage of having an interactive catalogue in your store is encouraging customers to stay longer. Keep in mind that even good salespeople can put pressure on consumers, thus ruining their shopping experience. By providing them with a way to browse in their own time, you’ll effectively boost your sales.
Encourage Customers to Return
You should use digital signage as a way to create a unique and personalized shopping experience for your customers. If you’re able to do that, you’ll encourage them to return to your store. Another thing you can do to secure repeat visits is use interactive digital signs to collect email addresses. Allow consumers to enter their contact information in order to receive coupons or enter contests. Once you have their contact info, you can use it to do some good old-fashioned email marketing.
Digital signage also provides you with a great opportunity to show off your social media accounts and let people know where they can find you online. It’s relatively easy to implement this technology in your store. There are a number of different companies that offer digital signs in Cape Town or whatever city you’re based in. Even though it’s accessible to business owners, many have yet to start using digital signage. In case you begin implementing this technology now, you’ll be able to stand out from your competitors.
Make a Lasting Impression
Using digital signs is a great way to make a lasting impression on your customers. This technology will allow you to create better ads. You can use a mixture of images, animation, and videos to create the perfect advertisement for your store and certain products. Even if they don’t trigger an immediate reaction from consumers, ads that make a lasting impression will ultimately make people interested in what you have to offer. If your digital signs get stuck in your customers’ heads, they’ll be bound to visit your store sooner or later.
Offer In-Store Promotions
Digital signs allow you to offer special in-store promotions for your customers. Namely, you can have a discount for different items every day for people who visit your store. By doing this, you will encourage consumers to stop by your store more often and check out what special offer or discount awaits them. Not only will this boost your sales among your existing customers, but it will also draw more people to your store through word of mouth.
Create More Revenue Streams
Apart from using digital signs to promote your products, you can also advertise non-competing, complementary brands for a fee. There are many other companies that would love to get their brand in front of a new demographic, and you can help them with that. Aside from charging other companies, you can strike a deal with stores that also use digital signage. This way, you can cross-promote your businesses to mutually help boost your respective sales.
Times are changing, and you need to keep up if you want to have a successful store. Digital signage is one of the recent trends that can have a huge impact on your sales. Not only can it increase your revenue, but it can improve customer satisfaction and even help you save money. Digital signage displays can serve as virtual salespeople, thus reducing your need for actual sales employees.