Best Marketing Automation Software in UAE

If a business implements marketing automation software correctly, it could be beneficial. This software can be used by SMBs, in particular, to manage tasks and save time through automation. This software’s primary goal is to offer a unified communication platform so the marketing team can follow and understand a customer’s marketing journey. With this software, organizations can effortlessly track numerous clients across several channels. Recognize and keep tabs on your potential clients’ online activity and purchasing patterns. Keep track of and reply to all forms of communication. Using this software, you can learn more about your clients and assess their buying propensity. Below will see about marketing automation software in uae:

1. WebEngage

User engagement and retention are made simple and highly successful for consumer tech firms and SMBs with the help of WebEngage, a customer data platform, and a marketing automation package. The platform helps brands increase revenue from their current customers and anonymous people through highly contextual, hyper-personalized engagement campaigns across ten communication channels.

On the WebEngage dashboard, product and marketing professionals worldwide create simple user lifecycle journeys to convert current users through timely, data-driven multichannel engagement campaigns. The platform provides in-depth product and marketing insights for brands to track growth indicators and campaign performance efficiently.

Numerous industries, including e-commerce, education technology, financial technology, food technology, media and also publications, gaming, BFSI, healthcare, and online retail, rely on WebEngage to enable user interaction for thousands of brands globally.

Features

• Campaign Management
• Segmentation
• Cross-channel customer journey builder
• Campaign A/B testing
• Campaign Analytics and reporting
• Advanced customer segmentation
• Content personalization
• Behavioral targeting

2. ZeroBounce

An essential step in any marketing automation strategy is email verification. Validate your email list frequently for the most excellent email deliverability. ZeroBounce is an online email validation tool created to help businesses identify spam domains, eliminate invalid email addresses from their email lists, reduce bounces, and increase deliverability. Companies won’t have to pay for more email verifications than they require owing to usage-based pricing.

Email addresses with a history of classifying correspondence as spam can be found using ZeroBounce’s email verifier, which can then delete them from email lists. Additionally, addresses that will bounce when emailed can be recognized, as can disposable email accounts that conceal real email addresses. The email verifier can distinguish between catch-all domains, which return legitimate for all emails, and toxic domains, known for emails created by bots, spam, and abuse. Users can incorporate email validation into their software using the email validation API.

ZeroBounce can append missing data, such as first and last names, ages, places, genders, and IP information, in addition to recognizing and eliminating invalid email addresses and spam traps from email lists. Users can choose which results to download from overview reports that provide an overview of all data from the email verifier, including top domains, validation results, data appends, and IP location appends.

Features

• Email lists are automatically cleaned up of invalid emails.
• The verifier can identify toxic domains

3. Bitrix24

Over 5 million businesses worldwide utilize the free CRM and marketing automation software called Bitrix24. A free collaboration tool is Bitrix24. Bitrix24 provides a range of devices, including CRM, records management, tasking, time management, and project management, all of which are linked into a social environment with profile pages, likes, comments, instant messaging, and content sharing in order to serve its customers better.

The goal of Bitrix24 is to offer a valuable option for conducting business online. From reporting in at the beginning of the day through chores, processing sales, and closing with reporting, there are flexible and precise tools to handle each duty. In 186 countries, more than 10 million businesses rely on Bitrix24.

With social features like liking and commenting, automated actions like alerts, joining discussions or groups, and assisted reporting, Bitrix24 makes communication easier.

Features

• archiving, searching, discussing, and sharing documents and other items;
• coordinate schedules, tasks, and projects;
• Utilize CRM and the extranet to manage external communications with little navigation

4. Wrike

Over 20,000 businesses use the marketing automation software called Wrike. Project managers and team leads have access to an effective tool with Wrike that allows them to gather and arrange project requirements, make project plans, and view timetables on the Gantt chart. Project plans can be quickly modified as work progresses, and all concerned teams will be notified of any changes. Users can present project results to executives or groups using the custom report builder to slice project data.

Each team member will grasp work priorities thanks to individualized dashboards and real-time work updates. Teams can spend more time working on tasks rather than looking for work updates and information as tasks, files, and discussions are pulled from email threads and private spreadsheets and delivered to a central workspace.

Features 

• customized reports and request forms,
• visual proofing,
• resource management,
• interactive Gantt charts,
• Kanban boards, time tracking, and workload overviews.

5. Saphyte

To link service and support teams and streamline sales and marketing operations, Saphyte is a salesforce software solution for small and medium organizations. Managers can design a customized dashboard by dragging and dropping widgets from the platform’s library of pre-defined templates.

Administrators can produce real-time reports on a single interface to pinpoint problems and monitor advancement toward objectives. To enhance their online presence, teams can use Saphyte to send bulk emails, manage marketing campaigns, track log history, and develop landing pages. Additionally, managers can create forms, integrate them into other websites, and import CSV-format submissions.

Using a unified dashboard, Saphyte enables businesses to manage quotations, invoices, and clients and classify deals based on schedules, sectors, and milestones. Using the optical character recognition (OCR) capability, operators may also automatically collect and organize data from business cards, including contact information and email addresses.

Features

• Track opportunities
• Using more accurate and insightful data analytics, make judgments.

6. HubSpot

The all-in-one marketing platform HubSpot Marketing Hub is scalable and offers many features and functionalities. The software can conduct, monitor, and evaluate all online marketing operations, including social media marketing, email marketing, and blogging. Additionally, users can design landing pages and calls to action using HubSpot Marketing Hub, which offers SEO advice as they type.

In addition, HubSpot Marketing Hub functions as a content management system that lets users edit, search engine optimize, and mobile-friendly-ize their website material. The Smart Content solution from HubSpot Marketing Hub even enables customers to tailor their websites for each visitor individually.

Features

• Segmentation and Targeting
• Campaign Management
• Sales Intelligence
• Analytics/ROI Tracking

7. Gr8services

Marketing automation uses software to streamline marketing operations by defining a workflow for routine tasks and actions, automating campaign management and performance tracking, and segmenting and nurturing prospects and customers. Some top global marketing automation software providers are connected to Gr8 Services.

As a business grows, it takes more work to keep up a 1:1 interaction with clients or customers. You must remember to follow up on follow-ups, action items, reminders, etc., which could result in performance concerns and poor relationship management. This is where marketing automation shines, enabling you to accomplish more with fewer resources while still being effective.

CRM and marketing automation software include overlaps, distinctions, and similar features. A single solution that accomplishes both functions would be ideal, and this is becoming more and more common. However, there are still a lot of systems on the market that emphasize either CRM or marketing automation. But in a perfect world, both are necessary.

Marketing automation platforms and tools are frequently subscribed to by marketers, especially those working for major organizations, but are rarely used beyond the bare minimum, making the solution worthless.

Simply said, CRM concentrates on sales, whereas marketing automation focuses on marketing. While CRM programs are more concerned with monitoring the sales pipeline and opportunity tracking, marketing automation involves managing and automating digital marketing efforts.

The fact that the tasks are integrated makes sense because they frequently overlap with those of significant marketing automation tools, which combine with various CRM solutions. Both platforms, for instance, incorporate lead nurturing and client segmentation.

Features

• Track opportunities
• Utilize better, wiser data analytics to guide your judgments.

8. Liana

The Liana customer support team is based in the UAE and can assist you in getting the most out of the LianaAutomation system. LianaServices is a good choice for outsourcing marketing automation. With years of experience managing marketing automation and optimizing performance, Liana has a team of professionals in digital marketing.

A platform that aggregates data from several sources so you may use it for marketing purposes more effectively. Based on customer information and behavior, you may develop automated marketing actions using LianaAutomation.

Create a system that will automatically segment the customer data acquired and determine marketing actions based on data insights and behaviors. Campaigns are started by automation once customers indicate the appropriate timing. Improved customer value and higher ROI can be achieved by better understanding your customers.

Manage all your marketing platforms in one location, including paid advertising, social media, and your website and emails. Automation solutions allow for the automation of campaigns and various marketing duties by bringing together the data acquired from numerous marketing channels on a single platform. You are saving both time and resources for you.

Features

• Automate customer onboarding
• Automate the communication and guide contacts

Final Thoughts

Since it is utilized to restructure and quantify marketing campaigns and workflows and automate activities, marketing automation has become essential for today’s entrepreneurs. The repetitive tasks involved in lead generation, sales pipelines, and follow-up can be eliminated with sales automation. You can consider the above-listed marketing automation software for your business.