All businesses must have a website. In the 21st century, a business without a website could fail entirely for this reason – if no one can find you online, you may as well not exist at all. The majority of people search online and research the companies they are thinking of working with or buying from before contacting them, so having an online presence is crucial.

Yet there are many different businesses with an online presence and ensuring that you are seen is also important. You will need to encourage people to visit your website, and that can be hard. Here are some tips to help you make it happen.

SEO

SEO stands for ‘search engine optimization’, and it is the tool that you can use most effectively to bring more visitors to your website. SEO, when done correctly, ideally by experts such as clickintelligence.co.uk, will boost your search engine rankings so that when someone searches for a specific set of keywords (which you have used on your site), you will appear higher up in the results.

Think of your own use of search engines; it is likely that, when you look at the results of your search, you pick a site from the first page, and probably from near the top. This is where you want your site to be when people search for it, and SEO is what will get you there. Therefore, the better your SEO, the better your search engine rankings, and the more visitors you will have to your site.

Quality Content

Your website is a great sales tool, and for it to work and to be able to use it to your advantage, the content on the website needs to be of high quality. Poor quality content will not help anyone to make a positive purchasing decision when it comes to your business; it could quickly put them off using you entirely.

Your blog is the ideal place to make sure you have high-quality content on your site. This content will be the most interesting part of your website, giving customers and visitors as much information as possible about you, your products, your sector, and generally being helpful to them. If the content is updated regularly, it will become a source of information that people start relying on. Plus, your SEO reach will increase.

Your blog isn’t the only area in which you can provide high-quality content; your social media posts are too. Businesses should always have at least one social media account to engage customers with, and that content is just as important (perhaps even more so) than the content on your website.

Consistency

There are several meanings to the word ‘consistency’ when you think about a website. The first is about posting new blogs regularly, which, of course, helps with your SEO and keeps your customers happy because you are updating them with new and interesting information.

The second meaning is about keeping the tone of the site the same throughout. Your website will have a specific tone of voice, something that people are going to expect when they visit. If anything is different, it will be a jarring and potentially uncomfortable experience, and they may not want to come back. You should also be consistent in the design and layout of your website to ensure there are no inconsistencies.