Marketing Automation Software in the USA

Almost all of you will be familiar with the term “Automation”. It automates repetitive tasks and can save time and effort to a large extent. You might also heard the term “Marketing”. It is an act of promoting or selling products and services. 

What does it mean when marketing and automation come together as “Marketing Automation”? Marketing automation refers to automating the marketing process or actions using a software platform.

There are many repetitive tasks in marketing such as campaign management, social media marketing, emails, website analysis etc. With marketing automation, these tasks will be much easier, and this will, in turn, help the business to grow. There are lot of market automation software in the USA. To help you with choosing, here are the best among them:

1. Klaviyo

Klaviyo is one of the world’s leading market automation platforms which is known for increasing the revenue of a business. It has many channels like SMS, email, in-app notification and the web to improve business performance.

By making it simple to save, retrieve, analyze, and use behavioural data, Klaviyo enables businesses to take advantage of proper communication with targeted customers. And unlike other marketing systems, Klaviyo doesn’t require businesses to choose between powerful capability and ease of use.

This allows businesses of all sizes to swiftly increase their sales. Users can segment audiences and target campaigns efficiently and automatically using Klaviyo’s unique web tracking technology. It is based on gathered consumer behavioural and transactional data.

Key Features

• Manage Email Deliverability
• Automated Email Responses
• A/B Testing
• Mobile Optimized
• Segmentation
• Basic Reporting
• Web Analytics
• ROI Analytics
• Revenue Analytics
• Text and Themes
• Build
• Analytics
• Integrations

2. Braze

Braze is a cloud-based software that helps companies of all sizes manage customer contacts to enhance the product experience and return on investment (ROI). To engage the target audience across various platforms and online channels, businesses can design, roll out, and manage tailored marketing campaigns.

With Braze, a business can capture lost prospects via email and communicate with customers via in-app messages. In order to improve interactions, administrators can segment audiences using real-time data and do A/B tests. 

Braze also provides additional capabilities, including reporting tools, a drag-and-drop interface, data orchestration, streaming, sharing and much more. Various individual industries like entertainment, retail and online trade, financial services and travel can opt for special strategies according to their needs. 

Key Features

• Basic Reporting
• Campaign Analysis
• Push Notifications
• Audience Segmentation
• Customize
• Scheduling
• Retarget
• Segmentation
• Triggered Notifications
• Campaign Performance
• Audience Insights
• A/B Testing
• Personalization

3. MailChimp

Mailchimp marketing automation platform allows to create, analyse and sending an email and ad campaigns. Complete campaign transparency, email tracking, click-through rates, custom reports, and the ability to manage subscribers and unsubscribers are offered by the platform. 

Mailchimp allows you to choose from a variety of pre-made templates and campaigns while also allowing you to develop unique templates. With the free version of Mailchimp, you can send up to 12,000 emails to 2,000 subscribers each month without incurring any costs. 

Most functionality, such as access to marketing automation workflows and the capacity to design ad campaigns, are accessible to free users. You can design and deliver campaigns, manage subscribers, monitor account activity, and more with the help of the Mailchimp mobile application.  

Key Features

• Performance and Reliability
• Data Import & Export Tools
• Integration APIs
• The breadth of Partner Applications
• Email and Mobile Preview
• Manage Email Lists
• High-Volume Sending
• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• A/B Testing
• Basic Reporting

4. Bloomreach

Bloomreach is one of the world’s 1st commerce experience cloud, and it empowers brands to deliver personalized customer journeys. It offers a leading marketing automation solution through various suits of products that drive digital commerce through true personalization.

It offers A.I driven search and merchandising, engagement and content, offering a headless CMS. These solutions combine the power of product data and unified customers with the scale and speed of A.I optimization. 

Key Features

• Manage Email Deliverability
• Automated Email Responses
• Dynamic Content
• A/B Testing
• Mobile Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Online Behavior Tracking
• Basic Reporting
• Web Analytics
• ROI Analytics
• Revenue Analytics

5. Iterable

Iterable is a marketing automation tool that enables B2C marketers to create and manage complex, real-time, multi-channel campaigns. The segmentation engine of Iterable scales to tens of millions of users and operates across all fields and criteria. Templates can be completely customized, and incorporate outside data through data feeds.

The workflows in Iterable may be its most important feature. Marketers can create robust workflows quickly and without writing any code using Iterable’s workflow builder. Delays, triggers, filters, and much more can be included in these workflows.

It can respond to any user activity and operate along with SMS, push notifications for mobile devices, and email. Finally, Iterable allows users to A/B test every component of their campaigns.

Key Features

• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Dynamic Content
• A/B Testing
• Mobile Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Nurturing
• Online Behavior Tracking
• Basic Reporting
• Web Analytics

6. Insider

Enterprise marketers can connect customer data across systems and channels using Insider, which also provides a single platform for cross-channel experiences. The Insider also uses an AI intent engine to predict customer’s future behaviour and orchestrates personalized interactions with customers. 

The Insider platform is used by marketers to deliver experiences across channels such as the web, apps, web push, emails, SMS, and messaging apps. Insider is simple to use because it is based on a single data layer, eliminating the need for intricate integrations and reliance on IT professionals. 

Key Features

• Application Attribution
• Campaign Analysis
• Push Notifications
• Audience Segmentation
• Coupons and Promotions
• A/B Testing
• Behavioural Targeting
• Contextual Targeting
• Website Personalization
• Marketing Metrics
• Dynamic Segmentation
• Journey Optimization
• Dashboards

7. EngageBay

Lead generation, email marketing, marketing automation, CRM, and social media engagement are all combined in EngageBay marketing software. EngageBay is a tool that makes it easy for users to build email campaigns and automate sales funnels. It also assists organizations in acquiring, engaging, nurturing, and closing prospects. 

This platform can help with lead generation, the creation and automated distribution of email marketing content, and the management of client relationships. Businesses can create, manage, and execute specialized marketing campaigns using the tools offered by EngageBay’s unified marketing suite. The drag-and-drop interface can be used to create email campaigns from scratch or using a variety of pre-designed email templates.

Key Features

• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Landing Pages and Forms
• Dynamic Content
• Mobile Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Nurturing
• Online Behavior Tracking
• CRM Lead Integration

8. Salesmate

Salesmate is a web-based CRM solution that offers additional functionality for management, sales, acceleration and business automation. The technology, which was created to address the pain points of sales teams, helps companies in increasing lead generation. 

Tools for both lead generation and lead data collection are provided by Salesmate CRM. In order to save time and effort and eliminate repetitive data entry, new deals are automatically added to the sales funnel. Every lead’s current status is shown on the real-time pipeline board, which also provides detailed information on performance.

Key Features

• Contact & Account Management
• Opportunity & Pipeline Management.
• Task / Activity Management
• Desktop Integration
• Product & Price List Management
• Email Marketing
• Campaign Management
• Lead Management
• Case Management
• Knowledge Base
• Call Center Features
• Mobile User Support
• Reporting
• Dashboards
• Forecasting

9. Act-On

The marketing automation platform, Act-On, was created by and for marketers. It is the growth marketing platform that was created to assist firms in scaling and offers all the automation a marketer needs.

It helps to enhance websites, forms, landing pages, emails, and multi-channel marketing. They facilitate best practice lead scoring, segmentation, lead transitions to sales, long-term customer marketing, and buyer engagement. 

Key Features

• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Landing Pages and Forms
• Dynamic Content
• Mobile Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Scoring and Grading
• Lead Nurturing
• Online Behavior Tracking
• Basic Reporting
• Web Analytics

10. AWeber

AWeber is an all-in-one marketing tool with a focus on marketing automation and email marketing. Over 300,000 entrepreneurs, side hustlers, and small enterprises use their sites globally. 

By keeping in touch with customers and potential clients, their web-based products help in business growth. Customers can use AWeber to send emails, build landing pages, and take online payments, all from the same place. 

Key Features

• Data Import & Export Tools
• Integration APIs
• The breadth of Partner Applications
• Email and Mobile Preview
• Manage Email Lists
• High-Volume Sending
• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• A/B Testing
• Basic Reporting
• Text and Themes

Bottom Line

Now, you might have gone through the top marketing automation tools and software that will improve the overall functioning of your business. There is a wide array of tools and possibilities for the marketing aspect of the business. 

A marketing automation tool is essential for any business, and it streamlines the customer journey to provide an enhanced user experience. While there are a lot of options for market automation software, you need to consider the company’s requirements while picking the best one.