In the fast-paced world of real estate investment, the difference between success and stagnation often hinges on the tools at your disposal. Enter REsimpli – a name that’s rapidly become synonymous with innovation and efficiency in the real estate investors CRM landscape. This comprehensive review delves into the heart of REsimpli, a software designed not just to keep pace with the dynamic needs of real estate investors but to propel them ahead in a competitive market.

REsimpli has emerged as a beacon for real estate investors, promising a suite of features that streamline operations, enhance data management, and amplify marketing efforts. It claims to be more than just a software solution; it’s a strategic partner in your real estate journey. But does it truly deliver on these promises? With a myriad of CRM tools vying for attention, what sets REsimpli apart, and more importantly, is it the right fit for your business?

In this review, we’ll navigate through the intricate web of features, user experiences, pricing strategies, and real-world applications that REsimpli offers. From the foundational elements of data organization to the sophisticated nuances of lead generation and property scouting, our goal is to provide an insightful and comprehensive exploration of REsimpli as a potential game-changer in your real estate endeavors.

A Brief History of REsimpli

REsimpli emerged from a need for a specialized CRM tool in real estate investment, a sector rich with unique challenges and opportunities. Founded by real estate experts, it was tailored to streamline the multifaceted tasks of property management, client relations, and data handling. Initially focusing on fundamental features like contact and property management, REsimpli has since expanded to include advanced functionalities such as list stacking and marketing automation, evolving in tandem with the industry’s needs.

The core vision of REsimpli is to simplify and optimize real estate investment processes. Its mission centers on providing a comprehensive, user-friendly platform that transforms complex industry tasks into manageable, efficient operations. REsimpli’s commitment to innovation is evident in its continuous updates, ensuring it remains a relevant and powerful tool in the ever-evolving real estate landscape.

Core Features of REsimpli

Data Management and Organization

REsimpli’s data management capabilities are a cornerstone of its functionality. It excels in organizing vast amounts of property and client data, making it easily accessible and actionable. The platform’s list stacking feature is particularly beneficial for real estate investors, enabling them to efficiently identify and prioritize potential leads by consolidating multiple data sources. This integration of data analytics into the CRM system allows for more informed decision-making, ultimately leading to smarter investments and increased returns.

Outreach and Communication Tools

Effective communication is key in real estate, and REsimpli offers a suite of tools to enhance outreach efforts. Its skip tracing feature aids in locating accurate contact details, thus improving the quality of leads. Combined with robust cold-calling capabilities, these tools allow for more targeted and effective communication strategies. This comprehensive approach to outreach not only streamlines lead generation but also fosters stronger, more meaningful relationships with clients and prospects.

Property Scouting and Management

The ‘Driving for Dollars’ feature stands out in REsimpli’s arsenal. This innovative tool facilitates on-the-go property scouting, allowing real estate investors to gather property information and initiate marketing strategies directly from the field. This real-time data collection and analysis capability significantly enhance scouting efficiency and open up new investment opportunities, making it easier for investors to discover and capitalize on potential deals.

Marketing and Online Presence

In the digital era, an online presence is crucial, and REsimpli addresses this with its tailored website features and digital marketing tools. These resources are designed to optimize lead generation and conversion, ensuring that online traffic translates into tangible business growth. By providing high-converting website templates and sophisticated digital marketing strategies, REsimpli helps users establish a strong online footprint, essential for attracting and engaging with modern clients.

Automation and Efficiency

REsimpli’s commitment to efficiency is evident in its automation features, including drip campaigns and the Speed to Lead function. Drip campaigns automate follow-up processes across various communication channels, ensuring consistent engagement with leads. The Speed to Lead feature is pivotal for quick engagement with new leads, often making the difference in high-stakes real estate negotiations. These automated processes not only save time but also enhance the overall effectiveness and productivity of real estate investors.

User Experience and Interface

REsimpli’s user interface is designed with simplicity and intuitiveness in mind, ensuring that users, regardless of their technical expertise, can navigate the platform with ease. The layout is clean and straightforward, with essential features readily accessible. This user-centric design approach is evident in the streamlined process of managing data, executing marketing campaigns, and tracking client interactions.

Feedback from actual users of REsimpli often highlights the ease of onboarding and the minimal learning curve involved. Many commend the logical organization of tools and features, which enhances the overall user experience. Real users have also appreciated the responsive customer support team, which plays a crucial role in helping them navigate any challenges they encounter.

Pricing and Plans

REsimpli offers a tiered pricing structure designed to accommodate various user needs and business sizes:

  • Basic Plan ($99/mo): Suitable for individuals or small teams, this plan includes core functionalities like data management and basic outreach tools. It supports one user and offers essential features needed to get started in real estate investment.
  • Pro Plan ($299/mo): Geared towards growing businesses, the Pro plan allows for up to five users. It includes advanced features such as expanded list stacking and more comprehensive marketing tools, making it ideal for businesses doing 1-3 deals a month.
  • Enterprise Plan ($749/mo): Tailored for established businesses with higher transaction volumes, this plan offers unlimited user access and a suite of premium features like Speed to Lead and advanced analytics, suitable for those handling 4+ deals a month.

In terms of value for money, REsimpli’s pricing is competitive within the CRM market. The differentiation in plans ensures that users only pay for the features they need, making it a cost-effective solution for various business sizes.

Performance and Reliability

The performance and reliability of REsimpli in real-world scenarios are commendable. Users report high satisfaction with the platform’s ability to handle large volumes of data without significant lag or downtime. The software’s robust architecture ensures consistent performance, even during peak usage periods.

While specific uptime statistics are not publicly available, user feedback and reviews generally indicate a high level of reliability. The platform’s regular updates and maintenance further attest to its commitment to providing a dependable service. This reliability is crucial for real estate investors who rely on timely and uninterrupted access to their CRM for day-to-day operations.

Customer Support and Resources

REsimpli prides itself on providing extensive customer support and resources to its users. The platform offers a range of support options, including email and phone support, ensuring that users receive timely assistance for their queries or issues. Additionally, the comprehensive knowledge base and FAQs section on the REsimpli website provide users with easy access to self-help resources.

The company also fosters a community-driven approach, offering webinars, user forums, and training sessions. These resources are invaluable for new users learning the ropes and seasoned professionals looking to maximize the software’s potential. The training resources, in particular, are designed to help users understand and utilize the full range of features offered by REsimpli.

Pros and Cons


  • Comprehensive feature set catering to all aspects of real estate investment.
  • User-friendly interface and easy navigation.
  • Competitive pricing with plans suitable for different business sizes.
  • Robust data management and marketing tools.
  • Reliable performance and strong customer support.

Potential Drawbacks:

  • The basic plan may be limiting for users requiring advanced features.
  • Some users might find the transition from other CRM platforms challenging.
  • Limited integrations with third-party tools compared to some competitors.

In comparison to other CRM tools in the market, REsimpli stands out for its real estate-specific functionalities. However, it may lack some of the broader integrations offered by more generalized CRM platforms.

The Takeaway: Finding the Best CRM for Real Estate Investors 

REsimpli emerges as a potent tool for real estate investors, offering a comprehensive suite of features designed to streamline various aspects of real estate operations. Its user-friendly interface, coupled with robust data management and marketing tools, makes it a suitable option for both newcomers and veterans in the real estate field. While it has some limitations, the advantages, particularly for real estate-focused activities, are significant.

REsimpli is particularly recommended for real estate investors looking for an all-in-one solution to manage their investment lifecycle. Businesses of different sizes can find a plan that suits their needs, making it a versatile choice in the CRM market.

Users interested in exploring REsimpli’s capabilities can take advantage of the 14-day free trial, providing a risk-free opportunity to assess its suitability for their business needs.