Customers are the most important assets of any company. It is vital for maintaining a steady relationship with customers to create loyalty towards your product or service. CRM(Customer Relationship Management) as the name suggests helps to manage the relationship with customers helping you to retain your customers and improve the profitability. The data in the CRM can help you to gain the overall view of the customer behavior and helps you to develop new strategies.
Over time businesses started embedding CRM not just to understand customers and improve sales but also to improve the customer care services, human resource management, supply chain management and many other processes.
On knowing the importance of CRM in a business many companies have developed different CRM’s that could help to manage the huge customer’s data. Here are top 10 CRM Software that are used in Canada.
Top 10 CRM Software Mostly Used in Canada
Salesforce CRM
Salesforce CRM is an industry leader that provides a series of software platforms that help you to track, manage, automate the customer management and contact management, marketing and sales. It is adaptable to companies of any size. Salesforce also allows building effective reporting. With Sales Cloud from Salesforce, the world’s #1 CRM platform with the best-in-class sales solution, sales teams can drive growth for firms and businesses of all sizes, industries, and geographies.
- Price
- $25 per Month
- Rating
ZOHO CRM
Zoho CRM is a robust CRM which comes with an easy to use interface and attractive dashboard which can be customized. The interface allows quick and single-click access to all the important data. It is a feature-rich CRM which helps to pipeline the sales and manage the contacts and information of the customers. Zoho CRM upports wide range of integrations, and when integrated with social media it provides comprehensive data of user behaviors and also categorizes them according to their behavior.
- Price
- Starting from $12 per Month
- Rating
monday.com
Monday.com offers the customized CRM software for companies all over the world. It comes with all the latest updates and features. It gives you all of the tools and integrations you will need to expand and improve your business. Monday.com CRM software is ideal for companies that deal with many sales and inquiries. Even this software can be utilized separately or combined with increasing efficiency and productivity.
- Price
- Starts From USD 24$/ Per Month
- Rating
HubSpot
Hubspot CRM is a full-fledged CRM adapted by many large companies worldwide. Hubspot also offers 3 agile and powerful platforms to streamline sales, marketing and services. Sales Hub, Marketing Hub, Service Hub when adapted along with Hubspot CRM would skyrocket your business.
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SageCRM
Sage CRM is a highly customizable perfect CRM for small and midsized companies. It provides a simple user interface which allows easy navigation and quicker access to information. It allows the integration with key sage solution; this integration will help in the deep understanding of customers. Sage CRM is available for multiple mobile platforms and can be deployed on-premise or on the cloud.
- Price
- Pricing on Request
- Rating
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks such as emails and follow ups, pop-ups, landing pages, and more.
- Price
- Starting from $ 14.99 per user / month
- Rating
Creatio CRM
Creatio CRM is a comprehensive CRM with an excellent user interface. The CRM won Great User Experience Award in 2017. It offers three software which can be used individually or as a combination. Creatio CRM marketing, bpm’online sales, bpm’online service, these three together helps the business to streamline marketing, sales and services.
- Price
- Starting from $25/per user/per month
- Rating
Maximizer CRM
Maximizer CRM is comparatively low-cost CRM that can benefit both small and big companies. It is the most adaptable CRM which allows you to maintain complete customer history and also allows accessing it anywhere, anytime. (Maximizer all access licensing allows you to access data from any device like mobile or desktop, provided that the device has an active internet connection)Maximizer offers customized CRM solutions for each business depending on the needs of the business. And they also offer the option to deploy the application in our own cloud or theirs. Even being feature-rich the CRM is very simple and easily understandable.
- Price
- $60/yr
- Rating
infoflo crm
Infoflo is another affordable CRM with most powerful features and it is known for its user-friendliness. It provides access to the customer’s data instantly in a single click. The CRM tool also allows the integration of outlook, Google sync, calendar, social media etc; it also secures your information with built-in 512-bit encryption. One more reason to love Infoflo is that you just have to pay for it once for lifetime access and lifetime free upgrades.
- Price
- $99.00
- Rating
Sugar CRM
Sugar CRM is one of the world’s best and largest open source CRM is used by many companies. The advantage of being open source is that the code will available to the customers to make changes in them according to their needs. Unlike many other CRMs, every edition of sugar CRM supports integrations, on mobile usage and easy customization. These features made SugarCRM one of the most loved open source CRM. SugarCRM provides different software for sales, marketing and services. They offer 7 days free trial and available at three different price variants.
- Price
- Pricing on Request
- Rating
Solve360
Solve360 CRM is one more simple and easy to use CRM and contact management tool that can benefit the small and midsized companies. With smartly designed user interface the Solve360CRM comes with multi-platform support and can be used on the go in a mobile or tablet.
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Salesboom CRM
Salesboom is a web-based affordable and customizable CRM that provides useful insights about your customers. It offers 3 plans and allows you to select a plan depending on the size and needs of your company. Having a user-friendly interface it is easily adaptable. Salesboom CRM is available at an affordable price and packed with a lot of features which allows you to automate the marketing sales and other processes.
- Price
- Request for Pricing
- Rating
2024’s Top CRM Software Tends and Opportunities in Canada
According to a report issued by a famous online reporting company, North America (Canada & USA) is the largest market in the world for CRM software. With the increasing use of internet and smartphones worldwide the customer’s behavior and the way they research, give feedback or buy a product/ service changed drastically. So it is mandatory for every company to follow modern marketing strategies. For this, a comprehensive CRM system is necessary. Over years CRM software has evolved a lot and developed as one of the most powerful tools in business, CRM software not only helps to understand and track customer behavior but also helps to improve and streamline the marketing and sales strategies. Here are some latest and upcoming trends in CRM industry that would make a CRM the most powerful tool for any business.
Social Media Management:
Social media has become one of the most powerful platforms to showcase our products and engage with the customers. Social media has changed the way a customer gives his feedback. In the present days, most of the customers share their experience with a product/ service in social media. So in order to never miss what the customers are speaking about the brand, a CRM system that can integrate social media is necessary. Also the open source social CRM should be able to automate and personalize the campaigns in order to improve the relationship with the customers.
Harnessing the power of AI:
With the invention of Artificial Intelligence and machine learning lot of industries have undergone a revolution. CRM Software industry in Canada and USA is not an exception. Leveraging AI and Machine learning to give customers a better experience that is quick helps in gaining customers loyalty, also AI helps to gain better insights from huge data available. AI and machine learning can greatly help in automating many repetitive tasks. Chatbots can also act as virtual assistants where they can help to automate many processes and give instant response to the customers when 24/7 availability of human is impossible.
Powerful Integrations:
CRM that can integrate other third-party applications can be of a great benefit by acting as a centralized point to access all the data from different applications and platforms. The more systems the CRM will be able to integrate, the easier it would be for the marketers to automate campaigns across different platforms. With powerful integrations, a CRM software can evolve as a centralized tool for all the companies data.
Handling Huge Data:
With a huge amount of data flowing in every day, it is important to integrate Big Data with CRM to take advantage of Big Data and reap its benefits. This helps in examining huge amount of data to understand and predict the customer behavior and to improve the campaigns. Already many large companies are taking help of big data to understand their customers and to make informed decisions.
Flexibility and Customization:
Every business will have different needs. A CRM needs to be flexible and customizable to the business. The business needs and customer base may even change over years for the same business; the CRM should be flexible enough to adapt the new requirements of the business.
Cross-platform Support:
Sales and Marketing persons are always on the go. A CRM system that supports many screens and that can provide one-click access to important data would save a lot of time. Year on year many CRM’s are implementing cross-platform support and striving to provide an excellent user interface in order to make the CRM usage easier and better.
Security:
Customers Data is the biggest asset for any business, A robust CRM that provides military-grade security is necessary to protect your data and to avoid misuse of the data. Even within the organization, it should provide different access levels in order to secure the most important data.
Even though CRM’s has evolved a lot in years; the CRM system is likely to have potential growth in coming years. North America (USA & Canada) is being the largest market for CRM will even see tremendous growth in the usage of CRM’s in coming years and CRM software also evolve as the most powerful tool for entire business. When we believe that the Customer is the king of any business, then the CRM (Customer Relationship Management) Software should be king of all tools in any business.
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