Pardot is a marketing automation platform that is specifically designed for B2B businesses. It offers a range of features, including tools for scoring, nurturing, and segmentation. Pardot is integrated with the Salesforce CRM platform, making it easy for businesses to manage their marketing and sales efforts in one place.

Users can keep track of every engagement a prospect has with a website, from downloads to page visits, and then rate them according to predefined criteria. Other capabilities allow salespeople to focus their time, such as automated lead nurturing and real-time sales alerts.

Software Key Features:

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Landing Pages and Forms
  • Mobile Optimized
  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Scoring and Grading
  • Lead Nurturing
  • Online Behavior Tracking
  • Automated Alerts and Tasks
  • CRM Lead Integration
  • Basic Reporting

Software Suites for?

Medium Sized Business

Open Source

Yes

Is it cloud based?

Yes-Cloud

Technical Support

Phone Support, Chat Support, Email Support, Knowledge Base

Payment

Monthly payment

Multi Language Support

Yes

Desktop OS Support

Web App, Windows

Mobile Platform

Android, Windows Mobile

Mobile Support

Yes

API Support

Yes - API Available

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