Top 10 Customer Relationship Management (CRM) Software in India

CRM has now become a buzz word with the rise in demand for the best Customer Relationship Management (CRM) tool. Be it small or large, every business is on the hunt for a tool that automates their relationship with customers and their products as well. The number of CRM software in the market is growing by the day and keeping track of which CRM suits your business is now a challenging task. The global Customer Relationship Management Market size was USD 52.64 Billion in 2020 and is projected to reach USD 128.97 Billion by 2028, exhibiting a CAGR of 12.1% during the forecast period.

Let’s take a look at the top 10 CRM Software in India:

1.  Zoho CRM

Increasing the ability for businesses to close more and more leads, Salesforce’s tight competitor Zoho is ranked as one of the top CRMs used in India. With better customer support, technical guidance and customizable features, Zoho CRM is cheaper, faster and reliable.

2.    Salesforce CRM

Salesforce is the king of the CRM market and has been ruling for a very long time. From marketing campaigns to lead and demand generation, Salesforce dominates the CRM world. A feature-rich, customizable software, Salesforce is now used by all businesses, large, medium and small. With certifications and training, Salesforce CRM is ranked as one of the top CRMs in the world, but a little over the top in terms of pricing.

3.  Sugar CRM

Giving the best customer experience and well-known for the best relationship intelligence built in the software, Sugar CRM deals with decision making, closing deals and more. With a 3 minute demo, the software explains everything that it can do to make companies depend on their CRM.

4. Freshdesk

With a pricing list and a global footprint, Freshdesk shot and scored in the CRM market. Easy to use and reliable, Freshdesk provides the best of the best customer service in the CRM industry. From freelancers to large corporate businesses, Freshdesk serves in plates of all sizes. The best part of any software is to give customers a chance to look into your software before purchasing, and Freshdesk does exactly that, with their free trial offers.

5.  Insightly

Insightly does not have a targeted audience but a wider range. Their global footprint consists of 25,000 companies and 1.5 million customers. Insightly undoubtedly boosts sales by staying organized.

6.  Capsule

A simple UI and customer-friendly, Capsule comes with an abundance of features that help with simplifying tasks. By helping businesses boost sales and producing comparative reports to build stronger and better customer relationships.

7.  SageCRM

Boasting more than 25 years in the CRM industry, Sage is the third largest business application vendor in the world. Helping both small and medium-sized businesses close deals, SageCRM offers better business process automation and a better refined software configuration.

8.  Microsoft Dynamics CRM

Well-Known as thfaster-growingng CRM, with 1 million users,  Microsoft Dynamics offers ERP and CRM solutions developed by Microsoft. Microsoft Dynamics provides a holistic solution that easily integrates with any existing software. Microsoft Dynamics provides a better return of investment (ROI) and proves to be a lower cost of investment compared to other CRMs.


SAP CRM targets business requirements of medium and large-sized organizations. With the ability to provide a depth in insight to understand customer needs. SAP CRM software suite has a braod customer base in India.

10. Oracle CRM Software

Oracle corporation came up with a CRM software that contain the most robust, feature-rich, user-friendly and sales-ready software. With good reporting and analysis qualities, Oracle’s customer service proves to be an additional advantage.