Social media marketing is an ever-evolving field that requires brands to stay on top of the latest trends to reap the maximum rewards for their texts and visuals.
From AI automation tools to stories, there are endless possibilities for leveraging new techniques and platforms for success. Here are seven of the most impactful social media marketing trends you should know about.
Top 7 Social Media Marketing Trends
Whether you’re looking to create more engaging content or leverage new platforms for maximum reach, a variety of strategies have proven successful in 2021. Here are seven of the most important social media marketing trends you should be aware of as we move into 2022.
1. NGC – Networked Graphics Content:
As more and more people turn their attention to visuals, NGC is quickly becoming a powerful tool for marketers. NGC consists of creating highly engaging infographics that allow viewers to customize the information they receive.
This type of content helps brands create meaningful connections with their audiences by providing relevant material tailored to individual needs. Considering that visual content is more likely to be shared and liked than text-based messages, NGC proves to be an effective way of promoting a brand’s message.
2. AI Automation Tools:
AI automation tools make it easier for marketers to optimize their social media campaigns by automating mundane tasks such as scheduling, optimizing content, and responding to customer inquiries in real-time.
These tools use natural language processing (NLP) technology to understand customer intent and provide accurate responses quickly and efficiently.
3. Short Videos:
Short videos are becoming increasingly popular on social media, as they not only provide an easy way to share a brand’s message, but also capture attention quickly.
Video content should be tailored for each platform and optimized for mobile viewing. Also, brands need to incorporate catchy captions and hashtags to attract maximum engagement from their target audience.
4. Personalized Content:
Consumers today expect personalized experiences when they’re engaging with brands on social media. That’s why marketers must create content tailored specifically for each platform’s audience.
By leveraging data about customer interests, demographics, buying habits, etc., marketers can craft content that speaks directly to each person’s needs. This type of marketing enables brands to build trust with their audience and helps them reach a larger, more engaged customer base.
5. Micro-influencer Marketing:
Influencers have built an online presence and become trusted sources in their industry. They create content that resonates with audiences, and they can be powerful ambassadors for your brand on social media.
By partnering with micro-influencers, marketers can leverage the power of word-of-mouth to boost their reach and visibility. Through influencer marketing campaigns, marketers can access a much broader demographic than traditional advertising channels. Plus, it’s typically more cost-effective than traditional advertising methods as well.
6. In-place Shopping:
In-place shopping, also known as in-app purchasing, allows users to purchase directly through a social media platform. This makes it easier for customers to shop since they don’t have to leave the app or website.
In addition to increasing convenience for shoppers, this approach also offers marketers opportunities for retargeting and optimizing their campaigns. With the ability to track customer behavior within the app, marketers can use this data to customize their marketing efforts and better target their audience.
7. Live Streaming:
Live streaming has been around for a few years now, but it continues to be one of the biggest trends in social media marketing. This type of content allows brands to connect with their audience in real-time and create an immediate connection.
Live streams can also be used to generate leads and even provide customer service on the fly. Additionally, this type of content can help increase engagement levels by allowing users to comment and ask questions directly through the stream.
By adopting these trends, businesses can increase engagement with their followers as well as build trust within their customer base. With so many options available, there is no limit to what brands can achieve through social media marketing in 2022! So make sure you stay ahead of the curve and get your own social media strategy off to a strong start this year. Good luck!