With the rise of social media and the availability of more programs than ever, nonprofits and non profit ticketing have to do more to stand out from the crowd.
One of the most successful ways to build your nonprofit’s visibility and membership numbers is with an effective membership program. So how do you get started?
Here are 10 key elements of a successful nonprofit membership program that will help you engage and retain members by empowering them to take action! Read on to learn more!
1. Fit Your Organization’s Goals
A successful nonprofit membership program must be designed to fit the specific goals and needs of your organization. What are you looking to achieve? Who is your target audience? What type of commitment do you require from members? What benefits will they receive? Once you have answers to these questions, you can begin to build a program that will help you reach your goals.
2. Add Value to Donors
Donors are the lifeblood of any nonprofit organization. Without them, it would be impossible to achieve our missions.
That’s why it’s so important to create a membership program that adds value to donors and keeps them coming back year after year.
3. Encourage More Giving
As a nonprofit, one of your main goals is to encourage more giving from your supporters. A great way to do this is by implementing a membership program. By doing so, you can provide donors with an easy way to make recurring gifts, which can have a major positive impact on your fundraising efforts too.
4. Do It All Efficiently
Any membership program, whether for-profit or nonprofit, needs to be done efficiently to be successful. This means having a system in place for tracking members, processing payments, and sending out communications. It also means having a way to keep track of your goals and progress towards them. By being efficient, you’ll be able to save time and money which can be reinvested back into your program.
Make it easy to join and leave: The process of joining and leaving your program should be easy for members. This means having a clear sign-up process that doesn’t require too much information from potential members.
5. Make It Easy on Supporters
Being a member of a nonprofit should be easy and rewarding for your supporters. Here are the key elements to make sure your program is successful – Put it on the website: Let potential members know about the benefits of being a member by posting on your website or social media channels. Provide contact information so that interested individuals can sign up easily.
- Offer Variety:
It’s best to offer different levels or tiers, like bronze, silver, gold, etc., that offer varying degrees of benefits and engagement.
- Set Expectations:
Make it clear what you’re offering with membership so there are no surprises. For example, does an individual get free admission to all events? Free coffee? Monthly newsletter? List all membership benefits clearly so that people know what they’re signing up for ahead of time.
6. Make it Fun on Social Media
A great way to get people engaged with your nonprofit membership program is to make it fun on social media. Use hashtags, post photos, and videos, and run contests.
You can also use social media to announcements and updates about the program. Keep things fresh and exciting, and you’ll soon see your membership numbers grow.
7. Reward Loyalty with Perks
A great way to keep your nonprofit’s members engaged is to reward their loyalty with perks. This could be anything from exclusive access to events to discounts on merchandise.
Whatever you choose, make sure it is something that will resonate with your members and keep them coming back for more.
8. Ask, Ask, Ask for Support
Asking for support is the key to success when it comes to running a nonprofit membership program. You need to ask potential members to join, ask current members to renew their membership, and ask for donations from individuals and businesses.
Furthermore, you should constantly be asking for feedback from your members to improve your program. By doing all of this, you will ensure that your nonprofit membership program is successful.
9. Connect with Other Ways to Give
A successful membership program doesn’t just focus on the monetary donations that members make. Instead, it should also focus on connecting members with other ways to give, such as volunteering their time or talents.
This allows members to feel like they are truly part of something larger and that their contributions are making a difference. Furthermore, it creates a more well-rounded and sustainable membership program.
10. Keep Growing
As your nonprofit membership program grows, you’ll need to keep adding new elements to keep things running smoothly. Here are the key elements of a successful nonprofit membership program that will help you keep growing
- Set realistic goals and expectations for success.
- Invest in professional services early on to avoid costly mistakes later on.
- Share your stories with members and prospective members – these should be personal stories about how the organization has helped others.
- Have multiple points of contact for any questions or concerns that may arise – this can be done by having one person who is designated as the point person at any given time and keeping someone on call as a backup just in case something comes up unexpectedly.
Successful nonprofit membership programs can be challenging to create and maintain, especially since many of them are understaffed, underfunded, and understaffed in general.
However, many elements can contribute to the success of your nonprofit membership program, from easy signup options to consistent communication with members about your mission and what’s happening in the organization.
This guide will provide you with the information you need to create or enhance your nonprofit membership program so that it’s successful from the very beginning!